Media & Digital Coordinator - LATAM

About the role

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison's heritage by pushing the boundaries of creativity.

Your Mission

Develops and implements social media site presence to increase product/brand awareness, drives traffic to product/brand social media pages, and encourage potential customers to join product/brand social networks.

How Will You Make an Impact?

• Develop and implement a comprehensive social media strategy to enhance product and brand awareness, drive traffic to social media pages, and engage potential customers in product and brand networks.
• Contribute to the digital marketing strategy by providing detailed input on the execution of initiatives, including concept creation, content development, audience targeting, and value proposition setting.
• Manage large-scale digital marketing campaigns, ensuring seamless integration across various digital channels.
• Coordinate cross-functional teams, including sales, marketing, and product departments, to align initiatives with prioritized customer segments and experience design strategies.
• Conduct thorough research and data analysis to gain a deep understanding of customer segments, trends, needs, and expectations.
• Execute communication plans within established systems and procedures, ensuring alignment with the function's strategy and the broader organizational mission and vision.
• Develop and propose performance objectives, taking necessary actions to achieve agreed goals and utilizing performance management systems to enhance personal and team performance.
• Implement marketing plans for specific products, services, or specialty areas, adhering to established marketing systems and brand guidelines.
• Analyze and report on brand effectiveness, providing insights to the business.
• Manage and deliver budgets for specific areas, conducting complex analyses on budget progress as needed.
• Identify and address individual development needs within the team, planning and implementing actions to build capabilities.
• Provide training and coaching to others in the organization to improve performance and fulfill personal potential.
• Ensure all job descriptions are inclusive and adhere to the company's diversity and inclusion guidelines.
• Maintain a professional and engaging tone in all job descriptions, using precise and descriptive language to clearly outline tasks and responsibilities.

Bachelor's Degree or Equivalent Level

Experience enables job holder to deal with the majority of situations and to advise others.