Media Measurement Analyst (Contract-to-Hire)

About the role

Vestcom is seeking a Media Measurement Analyst to drive in-store media performance analytics across key retail accounts. In this role, you will design test-vs-control evaluations and use SQL to dig deep into underlying POS data to determine exactly why a campaign worked or underperformed.

You will act as the analytical engine supporting our Data Strategy & Insights (DSI) client-facing and internal sales teams-equipping them with the reporting, dashboards, and diagnostic insights they need to deliver client recommendations. This role within the Data Strategy and Insights (DSI) team is ideally structured as a contract position, offering up to 40 hours per week with the potential for contract-to-hire.

This role is ideally based in Cincinnati on a hybrid schedule of two days per week in the office, though we will consider fully remote work for highly qualified candidates. The standard schedule is 8:00 AM to 5:00 PM, and the compensation is $35.00 to $40.00 per hour (W-2). This role does not provide visa sponsorship now or in the future.

• What this role IS: Hands-on SQL querying, executing test-vs-control (TvC) measurement, extracting POS data, and diagnosing the root causes behind campaign performance or designing optimal campaigns, to support internal stakeholders and clients; as well as general brand and category trends and insights.
• What this role IS NOT: Building predictive algorithms, machine learning modeling, data science modeling, architecture, engineering, machine learning, or platform design.

Key Responsibilities

• Conduct test-vs-control performance analytics for in-store media programs across retail channels.
• Extract and analyze POS datasets using SQL to evaluate brand trends, determine campaign success factors, and optimize future media plans.
• Prepare results, dynamic reports, and dashboards to equip internal sales and client-facing DSI teams with clear, actionable insights.
• Support data integration initiatives, document technical requirements, and collaborate with technology and operations teams to improve analytical processes at scale.
• Translate complex quantitative findings clearly for internal technical and non-technical stakeholders across Vestcom's solutions portfolio.

Qualifications & Requirements

• Technical Skills: Proficiency with SQL for data extraction and querying, alongside experience in Tableau, Excel, and Google Workspace tools.
• Analytical Capability: Strong quantitative background with a proven ability to design TvC analyses, interpret performance metrics, and diagnose underlying data trends.
• Collaboration: Excellent communication skills with the ability to partner cross-functionally and effectively package insights for internal sales and client services teams.
• Time Management: Strong organizational skills with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Education & Experience: Bachelor's degree in Data Analytics, Statistics, Economics, Business, Information Systems, or equivalent practical experience.
• Work Authorization: Must be legally authorized to work in the U.S. This role does not provide visa sponsorship now or in the future.

Preferred Experience

• 2+ years working in CPG, retail, or in-store media analytics environments.
• Direct exposure to value channel, drug, or grocery retail analytics (experience analyzing promotions in the value channel is a strong plus).
• Background in pricing, merchandising, promotional analysis, or marketing analytics.
• Prior involvement in data integration or operational process improvement projects.

Benefits

At Avery Dennison, some of the great benefits we provide are:

• Health & Wellness benefits starting on day 1 of employment
• Paid parental leave
• 401K eligibility
• Tuition reimbursement
• Employee Assistance Program eligibility / Health Advocate
• Paid vacation and Paid holidays