Media Planner/Buyer
- Pay
- $65,000 – $72,000 per year
- Location
- New York City, NY
- Listed
- Today
What You'll Do
- Build, launch and manage campaigns in Google Ads, Meta, TikTok, Reddit, programmatic
- DSPs and other self-service platforms.
- Negotiate and place direct digital buys with publishers and audio and video vendors. Issue and track IOs.
- Own trafficking in CM360: tags, placements, creative rotation and QA.
- Keep tracking and data clean: pixels, UTMs, GA4 conversions and naming conventions.
- Monitor pacing and delivery daily. Fix problems before they reach the client.
- Reconcile vendor invoices against delivery in AdVantage and support accurate client billing.
- Train Media Assistants on platforms and process, and QA their builds.
- Join client calls when execution detail is needed. Coordinate with our traditional buyer on cross-channel plans.
What You Bring
- 2-4 years in paid media with hands-on platform and buying experience, ideally at an agency. Bachelor's degree or equivalent experience.
- Experience training junior staff on platforms.
- Expertise in Google Ads and Meta, with working knowledge of GA4 and CM360 trafficking.
- TikTok, Reddit, programmatic and AdVantage a plus.
- Experience buying direct from vendors, including IOs and makegoods.
- Strong analytical and math skills, and comfort working in spreadsheets.
- Clear written and spoken communication with vendors and internal teams.
- Strong attention to detail and the ability to juggle many campaigns in a fast-paced agency.
- Interest in performing arts and live entertainment a plus.
Pay and benefits
Annual Salary $65,000 - $72,000 USD
About Serino Coyne
Serino Coyne is seeking a Media Planner/Buyer to run campaign execution for our theatre and entertainment clients. You'll build and manage campaigns across paid search, paid social, programmatic display, digital audio and digital video, in self-service platforms and through direct digital buys. You'll take briefs from Media Supervisors across both pods and train their
Media Assistants on platforms. You'll report to a Media Director. This is a full-time, regular, benefits-eligible position.
From Serino Coyne's careers page, first listed on Rolev.ai on November 13, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the Media Planner/Buyer role at Serino Coyne?
The Media Planner/Buyer posting at Serino Coyne states compensation of $65,000 – $72,000 per year. Final pay may depend on location, experience, and interview evaluation on Serino Coyne's official career site.
Where is the Media Planner/Buyer job at Serino Coyne located?
This Media Planner/Buyer position at Serino Coyne is located in New York City, NY. Always check Serino Coyne's application page for specific state eligibility or relocation policies.
How do I apply for the Media Planner/Buyer position at Serino Coyne?
This listing links directly to Serino Coyne's Greenhouse application page. You can apply directly on Serino Coyne's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.