Boyd Gaming
Direct SmartRecruiters career site

Mobile Marketing Specialist

Location
Las Vegas, NV
Listed
3 days ago

About the role

Responsible for the development and implementation of mobile marketing initiatives, including messaging and increase adoption. Collaborate across both Marketing and IT to drive results and enhance the guest experience.

  • Develop and execute marketing campaigns to promote mobile app
  • Create and manage push notifications and in-app messaging campaigns to improve user engagement and retention
  • Conduct A/B testing to improve performance and coordinate content creation
  • Optimize app store listings to improve visibility and downloads
  • Monitor key performance metrics and prepare summarizations of findings
  • Collaborate with development teams to support product launches and updates
  • Conduct market research and competitor analysis to identify trends and opportunities
  • Stay up to date with mobile marketing trends, best practices and emerging technologies

Qualifications & Requirements

  • Bachelor's degree in Marketing, Business, or related field preferred; significant recent and relevant work experience may be substituted.
  • Experience with relational databases, particularly reading and writing SQL
  • Strong written and verbal communication skills
  • Must be detail-oriented/highly organized, and strong analytical skills.
  • High degree of self-motivation to learn new methodologies that will enhance job performance and marketing results.
  • Must be able to obtain/maintain any necessary licenses and/or certifications.

Additional Information

All your information will be kept confidential according to EEO guidelines.

About the Company

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry.

Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Read the original posting

From Boyd Gaming's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.

How Rolev.ai helps with this application

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Common questions

Where is the Mobile Marketing Specialist job at Boyd Gaming located?

This Mobile Marketing Specialist position at Boyd Gaming is located in Las Vegas, NV. Always check Boyd Gaming's application page for specific state eligibility or relocation policies.

How do I apply for the Mobile Marketing Specialist position at Boyd Gaming?

This listing links directly to Boyd Gaming's SmartRecruiters application page. You can apply directly on Boyd Gaming's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.