National Account Manager, Collegiate
- Pay
- $124,000 – $186,000 per year
- Location
- New York, NY
- Listed
- Today
About the role
Strategic Account Management
Own, develop, and lead overall strategy for the college and university channel of Non-Commercial sales.
Coordinate and advise the organization on Responses to College and University RFP's.
Deep understanding of National Account fundamentals; Development of customer strategies and key business drivers, strategic category and item management, customer relationship building and consultative selling
Utilizing all resources to collect and analyze relevant category, customer, and consumer data to inform insight led business plans
Joint Annual Business Planning between National Accounts and Red Bull NAM and management teams; Focus on developing strategic National and Regional programs with integrated annual calendar plans to drive volume and distribution with positive ROI. Ensuring execution by collaborating with National Account teams and field sales to ensure 100% compliance of programs at the store level
Routinely engage in regular business reviews and customer activities to build relationships and 'wire' National accounts to its deepest level
Manage ways of working across all RTMs Including DSD, Vistar and Broadline
Manage contract negotiation/renewal process across current and new National Accounts and Universities
Budgets/annual Planning
Assist in developing, tracking, and controlling budgets to secure alignment with the annual Business Plan budgets
Manage expense spending to assigned budget
Controls account volume forecasting and spend management thru accurate and regular Customer Program Management (CPM) updates
Channel Development
Drive the channel strategy and ways of working
Deep understanding of College and University landscapes, aligned field team approach to each channel and key resources to utilize
Strong understanding of Collegiate RFP process; Lead contract negations with key partners and strategic accounts, communicate with Red Bull stakeholders across sales, Finance, Marketing and Distribution to effectively close distribution voids and ensure continued growth.
Innovative Programming
Develop National and Regional programs and activations to drive execution & awareness and contribute to customer priorities
Work closely with Trade Marketing and POS Teams to develop conceptual selling tools to achieve account goals while driving effective, permanent displays; Execute displays in-line with HQ channel guidelines
Evaluate ROI prior to recommending specific programming or customized POS solutions and drive post-promotion analysis to evaluate promotional effectiveness.
Fostering Relationships for Influence
Curate personal and professional cross-functional relationships with key individuals across internal and external functions
Establish field of play alignment that ensures all National, Regional and Local Decision Makers of National accounts are aligned with Red Bull and distributor partner sales teams
Cross Functional Communication
Cross Functional Communication
Use appropriate communication processes (i.e. Chain Alerts and/or others) to keep Non-Commercial Sales, Marketing & Distribution Teams, informed of all programs and initiatives
Communicate regularly and works effectively with all the HQ, Non-Commercial and BU teams. Leverage input from marketing, finance, and category management experts to develop strong plans and conceptual selling stories.
Lead channel trainings to advance channel understanding within the organization.
Qualifications & Requirements
- 5+ years Sales and Key Account experience with Non-Commercial Sales with a demonstrated track record of success In the College and University landscape.
- Experience in beverage or CPG (Consumer Packaged Goods) industries preferred.
- Strong ability to translate category insights into operational success
- Strong analytical skills and experience using internal and external data sources/insights.
- Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills.
- Bachelor's degree preferred or equivalent work experience
- Must be fluent in English, additional language skills an advantage
Additional Information
The base salary range for this position is $124,000 - 186,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
About the Company
This role can be based out of any major metro in the Northeast region.
The National Account Manager (NAM) Is a key member of Red Bull North America's On Premise national account team. This individual contributes to volume, share, and distribution goals by developing strategy, selling, and executing plans with all assigned Key Accounts for the College and University channels of Non-Commercial for Red Bull North America.
This role requires a dynamic, results oriented leader with the ability to uncover, align and translate mutual customer and Red Bull priorities into compelling business plans that over-deliver on results.
This individual has exceptional sales, business, and financial acumen with proven success in complex negotiations, joint business plan development, complex business problem-solving, forecasting, program development, communication, and presentation skills. Leads and inspires an empowered direct and indirect sales organization to effectively execute priorities while working collaboratively with cross-functional stakeholders.
Equal opportunity and legal notices
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
From Red Bull's careers page, first listed on Rolev.ai on November 11, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the National Account Manager, Collegiate role at Red Bull?
The National Account Manager, Collegiate posting at Red Bull states compensation of $124,000 – $186,000 per year. Final pay may depend on location, experience, and interview evaluation on Red Bull's official career site.
Where is the National Account Manager, Collegiate job at Red Bull located?
This National Account Manager, Collegiate position at Red Bull is located in New York, NY. Always check Red Bull's application page for specific state eligibility or relocation policies.
How do I apply for the National Account Manager, Collegiate position at Red Bull?
This listing links directly to Red Bull's SmartRecruiters application page. You can apply directly on Red Bull's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.