Owala Brand Marketing Associate- Core & Campaign

Key Responsibilities

• Own day-to-day management of assigned product lines, including assortment detail, SKU setup, lifecycle tracking, and launch readiness
• Support the seasonal color, pattern, and collection calendar from concept through launch, including sampling rounds, lineup tracking, approvals, and asset coordination
• Drive new product introduction workstreams across cross-functional partners, keeping timelines, inputs, and decisions moving
• Build and maintain portfolio reporting on sell-through, velocity, and SKU and color performance, and translate it into clear recommendations
• Analyze sales data, consumer insights, and competitive activity to inform assortment, pricing, and lifecycle decisions
• Contribute to product positioning, pricing inputs, packaging direction, and retailer-facing materials
• Partner with Creative, Brand, and Community teams on campaign and product moments, including briefs, feedback rounds, and launch content
• Support Sales with product stories, assortment detail, and merchandising inputs for key customers
• Partner with Demand Planning and Operations on forecast inputs, inventory flow, and end-of-life transitions
• Maintain accurate documentation, calendars, and shared sources of truth across a high volume of SKUs and simultaneous workstreams

Required Qualifications

• Bachelor's degree and/or 2+ years of work/internship experience
• Background in: CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience
• Skills: Financial acumen, strategy, leadership, creativity
• Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly
• Team player, capable of managing relationships across functional areas and clear communication across different languages and cultures
• Excellent written and verbal communication skills
• Self-starter with ability to work with minimal supervision

Preferred Qualifications

• Strong analytic ability to translate data into meaningful insights and action
• Ability to strategically choose levers to balance short-term commitments and long-term brand health
• Understand P&L mechanics and how to impact topline and bottom-line drivers
• Ability to identify and evaluate brand building ideas across 4Ps and make connections across other brands in portfolio
• Ability to determine how to use 4Ps to achieve brand strategy and goals
• Demonstrate comfort and capability with brands in all stages of growth
• Ability to influence and inspire direct and cross-functional team
• Experience supporting products on a seasonal or fashion-calendar cadence, including sampling, color and material approvals, or assortment planning
• Genuine interest in color, design, trend, and consumer culture, with instincts for what will resonate and what will not

Additional information

Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You'll love it here.

Benefits

Among the many benefits our team members enjoy are:

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

• Trove Brands is an equal opportunity employer.
• Phone calls regarding this position are not accepted.
• This is a fully in-office position at our HQ in Lehi, Utah.