Paid Media Associate

About the role

Healthcare is complex. We're here to change that.

RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone.

Here, you'll help over 40 million people every month, with a team that genuinely cares about the work and each other.

At a Glance

The Associate, Paid Media is a hands-on role on our Digital Performance Marketing team, managing the paid campaigns that power sponsored health content programs for leading pharma and health brands across Healthline, Medical News Today, Healthgrades and Bezzy. You'll own day-to-day campaign execution, learn how media, data and partnerships come together to hit delivery goals, and grow alongside a team that invests in your development.

Where You'll Be

Location: Charlotte Metro Area (Fort Mill, SC) | Hybrid or Remote

We believe great collaboration happens when we're together, solving problems, learning from each other, and connecting as a team. That's why we're in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Office address: 1101 Red Ventures Dr Fort Mill, SC 29707

What You'll Do

• Plan, launch and optimize paid campaigns, primarily on Meta and Google, that drive qualified traffic to sponsored health content and community programs.
• Use audience, targeting and creative testing to reach the right people for each condition-specific program, while maintaining the audience quality our partners pay for.
• Collaborate with Ad Operations, Site Marketing, Newsletter, Product Marketing and Performance teams to launch programs on time and deliver against goals.
• Monitor pacing and performance daily, analyze trends, and recommend optimizations that improve cost efficiency and delivery.
• Manage campaign budgets against delivery goals, adjusting spend to avoid under- or over-delivery and flagging risks early.
• Demonstrate an eagerness to grow and learn, strong self-awareness and a desire to use feedback to drive growth.
• Support pacing reports, monthly cost forecasts and performance readouts for internal stakeholders, highlighting wins, risks and opportunities.
• Stay current on paid media platforms, privacy changes and emerging channels, and help test new traffic sources and automation that make the work more efficient

What We're Looking For

Required

• Bachelor's degree in Marketing, Advertising, Business or a related field, or equivalent experience.
• 1-3 years of experience in paid media or digital marketing, ideally at an agency, publisher or in-house performance team.
• Hands-on experience with Meta Ads Manager and/or Google Ads, including campaign setup and budget management.
• Strong analytical skills and the ability to turn performance data into clear optimization decisions.
• Excellent attention to detail and organization; able to manage multiple programs and deadlines at once.
• Proficiency in Excel/Google Sheets (formulas, pivot tables, pacing trackers) and comfort with other data tools.
• Ability to work collaboratively across teams in a fast-moving environment.
• Strong written and verbal communication skills.

Preferred

• Experience in health, pharma or publisher-side media.
• Basic SQL or experience working with large datasets (e.g., Databricks).
• Familiarity with automation tools (e.g., Hightouch) or AI-assisted workflows.

Additional information

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $58,000 - $72,000

*Note actual salary is based on geographic location, qualifications and experience

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Hiring Timeline Notice

THIS POSTING IS FOR A CURRENT VACANCY AND THE EMPLOYER INTENDS TO FILL THIS POSITION BY 01/28/2027.