Paid Media Manager

A Day in the Life

Mo' Bettahs is seeking a results-driven and analytical Paid Media Manager to join our marketing team. This position is responsible for creating, managing, and optimizing paid advertising campaigns to drive traffic and conversions across search, social, and 3rd party delivery platforms. This role will also be responsible for developing and executing the marketing strategy with brand partnerships. The Paid Media Manager will report to the VP of Marketing and collaborate to develop effective strategies that maximize ROI.

What You'll Do

• Develop and execute paid advertising strategies across platforms such as Google, Meta, third-party delivery vendors, and more.
• Monitor and optimize campaign performance, making data-driven adjustments to improve CTR and ROAS.
• Manage vendor relationships with our ad agency & third-party platforms.
• Manage and allocate budgets for multiple campaigns, ensuring efficient use of resources.
• Establish weekly campaign reporting and provide insights to key stakeholders.
• Identify opportunity targeting segments and audience enhancements.

What You'll Need

• Bachelor's degree in Marketing, Advertising, or a related field preferred
• 3-5+ years of experience in managing paid advertising campaigns
• Proficient in Google Ads and Meta Ads Manager
• Experience managing billboards and radio
• Familiarity with third-party vendors such as DoorDash & UberEats preferred
• Strong analytical skills with experience creating performance reports
• Excellent communication and project management skills
• Ability strategically to solve problems and act quickly to seize opportunities
• Familiarity with A/B testing and ROI optimization