Paid Social Media Manager

About the role

Location: New York, NY

Start Date

Whalar, part of Accenture Song is the leading, most awarded Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators.

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global.

About the role

The Paid Social Media Manager combines deep paid social platform expertise with a hands-on approach to campaign execution, optimization, and performance reporting. Partnering closely with the Senior Manager, Media, the Manager drives the day-to-day delivery of high-value paid social campaigns, turning media strategy into precise execution and measurable results. This role owns campaigns from build through optimization and recap, applies performance data to inform strategic recommendations, and serves as a trusted day-to-day contact for client stakeholders.

The Paid Social Media Manager brings a sharp eye for detail, a strong command of platform capabilities, and a commitment to tactical excellence that elevates the quality and consistency of the team's work.

Here's what you'll do day-to-day

• Execute and optimize paid social campaigns across platforms, ensuring accurate setup, targeting, tracking, budgets, and creative implementation.
• Monitor campaign performance daily, implementing A/B tests and real-time optimizations to maximize ROI.
• Manage creator allowlisting, troubleshoot platform issues, and ensure proper tracking and campaign functionality.
• Stay up to date on platform trends, new ad products, and emerging opportunities to improve campaign performance.
• Develop and execute creative testing strategies to identify top-performing content, messaging, and audiences.
• Support social commerce initiatives, including TikTok Shop and shoppable ad formats.
• Partner with Senior Managers on budget pacing, campaign performance, and identifying potential risks.
• Analyze performance data, develop actionable insights, and contribute to campaign reporting and strategic recommendations.
• Serve as a day-to-day point of contact for client stakeholders, proactively addressing needs and escalating complex issues when necessary.
• Maintain high standards of execution, collaboration, and consistency across campaigns and team workflows.

Here's what we're looking for

• 3-4 years of hands-on paid social experience, with a proven record of contributing to successful campaigns
• Direct experience with major paid social platforms, including Meta Business Manager, TikTok Ads Manager, Google Ads (YouTube), LinkedIn Campaign Manager, and Snapchat Ads Manager
• Up-to-date knowledge of platform-specific features, products, and best practices
• Working knowledge of tracking pixels, UTM parameters, and ad implementation
• Experience with creator and influencer paid amplification, including Spark Ads and partnership ads
• Strong written and verbal communication skills, with the ability to convey strategies and insights to a range of stakeholders
• Sharp problem-solving skills and adaptability in a fast-paced, results-driven environment
• Exceptional organization and prioritization skills
• Familiarity with Asana or similar project management tools
• Platform certifications such as Meta Blueprint or TikTok Academy a plus

Pay and benefits

The salary range for this role is $75,000 - $100,000 and serves as a general guideline for the potential compensation. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, location, and, ultimately, budget approvals.

The perks

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

• Medical, Dental, Vision
• 25 days of PTO + Sick days + Winter break
• Retirement planning with employer match
• Monthly phone/internet reimbursement
• Professional development stipend
• New joiner's Home office allowance
• Paid parental leave
• Volunteer days
• Identity theft protection & Legal assistance
• Company Paid Life & Disability Insurance
• Voluntary Life Insurance Policy
• Voluntary Hospital and Critical Illness Insurance
• Voluntary Pet insurance
• Employee Resource Groups