Partner Marketing and Events Specialist

Responsibilities

• Work with key partners to plan and deliver joint events and other marketing activations that engage shared audiences and support mutual marketing objectives.
• Create partner-specific marketing materials, including co-branded presentations, invitations, landing pages, and event collateral, working with designers and relevant internal teams.
• Prepare joint messaging with partners for use in campaigns and at events, aligning value propositions, audience needs, and brand guidelines and coordinating approvals before launch.
• Coordinate partner campaign promotion, targeted outreach, and post-event follow-up; work with RevOps to track engagement and report on outcomes in Salesforce.
• Support broader event logistics as directed by Marketing and the Client Engagement team, including but not limited to:
• Ideate on experiential events that maximize client engagement
• Conceptualize and manage the staging of events from planning and development through execution and post-event follow-up
• Build powerpoint decks to communicate details of conferences and tradeshows where Harbor is sponsoring / participating; post event reporting; with Partners and on our own
• Create copy for and build electronic invitations, landing pages, campaigns in Salesforce
• Curate targeted persona-based outreach lists for events
• Source venues for client events when needed
• Work with designers to produce event-related creative
• Order promo items and other resources that support events
• Manage and ship exhibit resources as needed
• Work with the RevOps team to manage and update Salesforce
• Independently manage various department projects outside the scope of events

Skills & Competencies

• Strong attention to detail and ability to multi-task and handle competing demands
• Excellent communication skills, both verbal and written
• Ability to handle work well under pressure with a professional and positive attitude and meet strict deadlines
• Self-starter who can work independently with minimal supervision
• Ability to manage numerous outside vendors with confident communication both on and off site
• Strong relationship-building and collaboration skills, with the ability to coordinate key partners and internal stakeholders around shared messaging, plans, and deadlines.
• Ability to develop clear, audience-focused marketing copy and adapt materials for partner-specific campaigns and events.

Qualifications & Required Experience

• A minimum of three years' experience in events/marketing, preferably in a professional services organization; experience delivering partner or co-marketing initiatives is an asset.
• Experience leading events from planning through execution and follow-up, including coordinating external partners and vendors.
• Flexibility to work additional hours, including early mornings and evenings, as necessary
• Travel when necessary for events held in other cities