Partnerships Associate Principal
- Pay
- $64,834 – $87,500 per year
- Location
- New York, NY
- Listed
- 11 days ago
Position
Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted
Duties
Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations.
Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies.
Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit.
Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments.
Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team.
Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit's capabilities and solutions.
Salary: $64,834 to $87,500
Requirements
Bachelor's Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. Experience utilizing Salesforce CRM or similar customer relationship management platforms. Telecommuting permitted.
- Contact: Sharon Lee, SVP, People Operations
- Via Transportation, Inc.
- 114 5th Avenue, 17th Floor
- New York, NY, 20022
- Via is an equal opportunity employer.
From Via's careers page, first listed on Rolev.ai on October 29, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the Partnerships Associate Principal role at Via?
The Partnerships Associate Principal posting at Via states compensation of $64,834 – $87,500 per year. Final pay may depend on location, experience, and interview evaluation on Via's official career site.
Where is the Partnerships Associate Principal job at Via located?
This Partnerships Associate Principal position at Via is located in New York, NY. Always check Via's application page for specific state eligibility or relocation policies.
How do I apply for the Partnerships Associate Principal position at Via?
This listing links directly to Via's Greenhouse application page. You can apply directly on Via's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.