Sonic Automotive
Direct SmartRecruiters career site

Parts Associate - San Diego Harley-Davidson

Pay
$18 per hour
Location
San Diego, CA
Listed
4 days ago

About the role

  • Department: Parts
  • Location: San Diego Harley-Davidson
  • Employment Type: Full-Time
  • Pay Rate: $17.75 per hour

Position Summary

The Counter Parts Associate is responsible for providing professional and knowledgeable customer service while supporting the daily operations of the Parts Department. This position assists customers with parts and accessory needs, processes sales transactions, answers incoming calls, supports inventory control, and maintains an organized and efficient parts counter.

The Counter Parts Associate is expected to provide a consistently positive customer experience while demonstrating accuracy, attention to detail, product knowledge, and the ability to effectively manage multiple tasks in a fast-paced dealership environment.

Essential Duties & Responsibilities

  • Provide exceptional customer service to retail customers, technicians, and dealership personnel.
  • Greet customers and assist with parts, accessories, merchandise, and product-related inquiries.
  • Look up parts using dealership parts catalogs, electronic systems, and other available resources.
  • Process and track customer parts orders, including checking availability, pricing, and order status.
  • Accurately process sales, returns, exchanges, and other customer transactions.
  • Operate the dealership point-of-sale/cashiering system and accurately handle cash and credit-card transactions.
  • Answer incoming telephone calls and assist customers or direct calls to the appropriate department.
  • Receive, verify, organize, stock, and maintain incoming parts and merchandise.
  • Assist with inventory control, cycle counts, inventory adjustments, and maintaining accurate inventory records.
  • Maintain an organized, clean, and professional parts counter and customer-facing area.
  • Ensure accuracy when handling part numbers, quantities, pricing, customer orders, and transactions.
  • Communicate effectively with customers, technicians, sales personnel, management, and other dealership departments.
  • Maintain knowledge of Harley-Davidson parts, accessories, merchandise, and dealership procedures.
  • Multi-task and prioritize responsibilities while maintaining accuracy and customer service standards.
  • Assist with dealership events, special events, and extended business hours as required.
  • Perform other duties and responsibilities as assigned by Parts Department management.

Customer Experience Expectations

  • Maintain a professional, friendly, and approachable demeanor.
  • Demonstrate a customer-first attitude in every interaction.
  • Listen carefully to customer needs and provide accurate information and solutions.
  • Create a positive and efficient experience from initial contact through completion of the transaction.
  • Maintain professionalism and composure during periods of high customer volume.
  • Protect the accuracy and integrity of customer orders and transactions.

Qualifications & Requirements

  • Previous customer service, retail, cashiering, automotive, powersports, or parts experience preferred.
  • Harley-Davidson or powersports parts knowledge is a plus.
  • Strong attention to detail and organizational skills.
  • Ability to effectively multi-task in a fast-paced environment.
  • Strong verbal and written communication skills.
  • Basic computer and point-of-sale system proficiency.
  • Ability to learn dealership systems, parts catalogs, inventory procedures, and product information.
  • Dependable, punctual, and able to work effectively as part of a team.

Physical & Schedule Requirements

  • Ability to regularly lift and move parts and merchandise weighing up to 40 pounds.
  • Ability to stand, walk, bend, reach, and perform physical activities associated with stocking and organizing inventory.
  • Must be available to work weekends, extended hours, and dealership event hours based on business needs.
  • Ability to work in a fast-paced retail and dealership environment.

Perks & Benefits

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

Additional Information

All your information will be kept confidential according to EEO guidelines.

About the Company

San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.

Read the original posting

From Sonic Automotive's careers page, first listed on Rolev.ai on November 6, 2026. Rolev.ai is not the employer.

How Rolev.ai helps with this application

Rolev.ai is a job search and application tool for US job seekers. For this Parts Associate - San Diego Harley-Davidson role at Sonic Automotive, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.

  • See how you fit

    Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.

  • Tailor without inventing

    Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.

  • Draft the full kit

    Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.

  • 1-Click Extension Autofill

    The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.

Common questions

What is the salary for the Parts Associate - San Diego Harley-Davidson role at Sonic Automotive?

The Parts Associate - San Diego Harley-Davidson posting at Sonic Automotive states compensation of $18 per hour. Final pay may depend on location, experience, and interview evaluation on Sonic Automotive's official career site.

Where is the Parts Associate - San Diego Harley-Davidson job at Sonic Automotive located?

This Parts Associate - San Diego Harley-Davidson position at Sonic Automotive is located in San Diego, CA. Always check Sonic Automotive's application page for specific state eligibility or relocation policies.

How do I apply for the Parts Associate - San Diego Harley-Davidson position at Sonic Automotive?

This listing links directly to Sonic Automotive's SmartRecruiters application page. You can apply directly on Sonic Automotive's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.