Performance Creative Manager

About the Role

As the Performance Creative Manager at Solace, you'll build and lead the creative engine behind an eight-figure monthly paid media program.

You'll craft a performance creative system - channel-dedicated pods of creative strategists, designers, and video editors working alongside media buyers across our full stack of acquisition channels - and own creative-driven CPA improvement across all of it.

This is a builder's role for someone who speaks both craft and performance fluently: you'll define the testing frameworks, develop the team, negotiate the brand guardrails, and create the systems that turn creative production into a compounding performance advantage.

What You'll Own

• Build, hire, and mentor the performance creative organization - creative strategists, designers, video editors, and creative operations - embedded in channel pods alongside media buyers across Meta, TikTok/AppLovin, and YouTube.
• Own creative-driven CPA improvement across all pods.
• Define and run the creative testing framework: concept, variant, and iteration definitions; weekly production quotas per pod; hit-rate targets; and the kill/iterate/scale decision system.
• Own the creative analytics foundation: naming conventions and tagging taxonomy that make winning patterns searchable, measurable, and repeatable across channels.
• Stand up and govern the content library - raw UGC and branded shoot footage, finished-asset archive with performance data, and the approved-claims and copy library - as the infrastructure layer for pod velocity.
• Own the shoot roadmap and external creator/contractor budget: quarterly branded production planning, the UGC creator program, and the production partner ecosystem.
• Negotiate and own the brand guardrails system - codified rules that let pods ship at velocity inside clear boundaries, with defined review lanes for net-new territory.
• Own regulatory and legal compliance systems for creative: the approved-claims library and review-lane process, built with legal, appropriate to a healthcare environment.
• Run the cross-pod creative review cadence so learnings transfer between channels - a winning Meta hook becomes a TikTok hypothesis becomes a CTV script.

What Success Looks Like

A creative organization that ships winning ads on a weekly cadence - on brand, compliant, channel-native, and relentlessly tested - where creative is the growth lever: rising hit rates, falling CPAs, and a library of compounding creative intelligence.

Who You Are

• A builder who has stood up teams, systems, and processes from scratch - and knows the difference between an org chart and an operating system.
• A leader fluent in both creative craft and performance data; you can give an editor frame-level feedback and defend a testing budget in the same meeting.
• A systems thinker who believes velocity comes from infrastructure - taxonomies, libraries, briefs, and cadences - not heroics.
• Excited to contribute hands-on in a high-growth, mission-driven startup.

What You Bring to the Table

• Direct experience managing creative on $50M+/year in paid media spend.
• Proven track record building and managing creative teams (strategists, designers, editors) of 5+ people, ideally in a pod or embedded model.
• Deep fluency in creative testing at scale: concept/variant frameworks, hit-rate measurement, creative fatigue diagnosis, and iteration systems on Meta, TikTok, and YouTube.
• Experience running UGC creator programs and branded production - briefing, shoot planning, usage rights, and turning raw footage into high-velocity variant production.
• Strong command of creative analytics: tagging taxonomies, creative reporting, and connecting asset-level data to CPA outcomes.
• Experience partnering with brand and legal teams to build guardrails and claims-review systems that protect the brand without killing velocity.
• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.
• A bias for action - you move fast, make sound decisions, and thrive under tight timelines.
• Bonus: experience in healthcare or other regulated industries, a marketplace business, or a fast-paced startup environment.

Applicants must be based in the United States.

Up for the Challenge?

• We look forward to meeting you.
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