Performance Marketer, Paid Growth
- Location
- San Francisco, CA · Hybrid
- Job type
- Full-time
- Level
- Senior
- Experience
- 1+ year
- Listed
- Today
Skills & highlights for this role
- Meta Ads Manager
- TikTok Ads
- Paid social advertising
- Ad copywriting
- Creative testing
- Performance analytics
- CPI optimization
- Mobile attribution
Also useful
- UGC creative production
- Creator briefs
- AppsFlyer
- SKAdNetwork
- PostHog
- SQL
- Ads API
- Subscription app growth
About the Role
Own paid growth for a consumer app, starting with a couples app preparing for a major App Store launch. You will lead acquisition hands-on and build a repeatable approach for future apps, with Meta as the primary channel and TikTok as a secondary channel.
What You'll Do
- Manage campaigns in Meta Ads Manager and TikTok Ads, adjusting audiences, offers, and budgets and deciding when to pause or scale tests.
- Write ad hooks and copy, adapt user-generated content into ads, brief creators, and ship a high volume of creative variants each week.
- Track performance beyond the click using mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
- Evaluate tests within 24 to 48 hours and share a weekly performance readout.
- Work toward a target of approximately $2 CPI at scale for the November launch push.
What We're Looking for
- Approximately 1 to 5 years of experience, with hands-on ownership of meaningful Meta or TikTok spend for consumer apps or app-install campaigns.
- Experience working directly in Ads Manager and the ability to provide evidence of campaign work.
- Strong ad-writing skills and experience with frequent creative testing, UGC, and creator briefs.
- Comfort with performance data, CPI and downstream activation metrics, and tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
- Experience growing a subscription app with real users is a plus.
Location
On-site in San Francisco or Palo Alto, California, or remote within the United States.
From Clera's careers page, first listed on Rolev.ai on November 12, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
Where is the Performance Marketer, Paid Growth job at Clera located?
This Performance Marketer, Paid Growth position at Clera is located in San Francisco, CA (Hybrid). Always check Clera's application page for specific state eligibility or relocation policies.
What qualifications are required for Performance Marketer, Paid Growth at Clera?
For the Performance Marketer, Paid Growth role, Clera highlights 1+ year of relevant experience; experience with Meta Ads Manager, TikTok Ads, Paid social advertising, Ad copywriting, Creative testing, Performance analytics. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Performance Marketer, Paid Growth position at Clera?
This listing links directly to Clera's Ashby application page. You can apply directly on Clera's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Ashby application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.