Performance Marketer, Paid Growth (Consumer Apps)
- Location
- San Francisco, CA
- Listed
- 4 days ago
About the Role
Own paid acquisition for a consumer app, with responsibility for growth across its launch and future apps. You will work hands-on across campaign management, creative testing, and mobile attribution to drive efficient user activation.
What You'll Do
- Manage Meta and TikTok campaigns day to day, including audiences, offers, budgets, and decisions to pause or scale.
- Turn user-generated content into ads, brief creators, and produce a steady volume of creative variants, using AI tools where useful.
- Track performance beyond the click with mobile attribution and analytics tools, optimizing for CPI and cost per activated couple.
- Assess each test within 24 to 48 hours and share a weekly performance readout.
- Work toward a target of approximately $2 CPI at scale for the November App Store push.
What We're Looking for
- Approximately 1 to 5 years of experience, with hands-on experience managing real-budget Meta or TikTok consumer app or app-install campaigns in Ads Manager.
- Ability to write ad hooks and copy, run high-volume creative tests, adapt UGC into ads, and brief creators.
- Comfort with campaign data, mobile attribution, and downstream activation metrics, using tools such as AppsFlyer, SKAdNetwork, PostHog, SQL, or the Ads API.
- Experience growing a subscription app with real users and published CPI results is a plus.
Location
On-site in San Francisco, California, or Palo Alto, California, or remote within the United States.
From Clera's careers page, first listed on Rolev.ai on November 5, 2026. Rolev.ai is not the employer.
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Common questions
Where is the Performance Marketer, Paid Growth (Consumer Apps) job at Clera located?
This Performance Marketer, Paid Growth (Consumer Apps) position at Clera is located in San Francisco, CA. Always check Clera's application page for specific state eligibility or relocation policies.
How do I apply for the Performance Marketer, Paid Growth (Consumer Apps) position at Clera?
This listing links directly to Clera's Ashby application page. You can apply directly on Clera's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Ashby application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.