Performance Marketing Manager

About the role

We’re looking for a Performance Marketer to help scale our user acquisition efforts across paid channels. This role blends strategy and execution, with ownership across planning, launching, and optimizing campaigns on both mobile and web.

You’re comfortable managing a growing program, bringing structure as budget scale, new product features launch, and experiments run in parallel. You move quickly, care deeply about quality, and use data to iterate and learn.

Day to day, you’ll balance hands-on campaign management with short and long term growth planning. You’ll monitor performance, test new ideas, ship creative, and identify opportunities to drive sustainable growth in a fast-moving startup environment.

Key Responsibilities

• Lead and manage user acquisition campaigns, with a focus on efficient, scalable growth.
• Support the Performance Marketing team in the day-to-day management of paid acquisition channels, with deep expertise in Meta ads
• Identify and test emerging channels (e.g. Open AI, Connected TV) to expand acquisition footprint beyond core platforms.
• Execute campaign builds, bid adjustments, and ongoing optimizations to improve performance against KPIs such as CAC, LTV, and ROAS
• Monitor campaign performance, surface insights, and proactively flag opportunities or issues.
• Drive experimentation by executing and analyzing A/B tests across ad creative and campaign setups
• Prepare regular performance reports and contribute insights that inform optimization decisions and future investment

Preferred Qualifications

• Minimum of 4+ years of experience working in performance or growth marketing, with experience across paid social channels like Meta and TikTok
• Strong experimentation mindset, with good judgement around which tests are likely to drive meaningful impact.
• Solid understanding of conversion tracking across mobile and web platforms.
• Comfort working directly with performance data from ad platforms and analytics tools to evaluate results and guide optimization.

Benefits

• Comprehensive medical, dental, and vision plans
• 401K with employer match
• Commuter Benefits
• Catered lunch multiple days per week
• Dinner stipend every night if you're working late and want a bite!
• Grubhub subscription
• Health & Wellness Perks
• Multiple team offsites per year with team events every month
• Generous PTO policy

Please note benefits apply to full time employees only.