Performance Marketing Principal

About the Role

• Own and optimize a multi-market budget across channels (paid social, display, OOH etc.), driving efficient rider acquisition at target CAC
• Build and manage lifecycle programs and performance marketing campaigns end-to-end: audience strategy, creative briefing, launch, A/B testing, and iterative optimization
• Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks
• Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty
• Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
• Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders
• Collaborate with local market teams to tailor paid strategies to market-specific dynamics

About You

• Minimum of 6+ years of experience with significant experience managing and optimizing marketing budgets
• Hands-on experience with Meta Ads, Google Ads, and programmatic platforms; bonus for OOH or direct mail in local/geo-targeted contexts
• Strong analytical skills - comfortable in SQL, Excel/Sheets, and BI tools
• Track record of scaling marketing programs across multiple markets or geographies simultaneously
• Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences
• Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact
• Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment

Compensation and Benefits

• Final salary will be determined by the candidate's experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
• Salary Range: $125,000-$160,000
• We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.

• There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?
• Via is an equal opportunity employer.