Planner, Biddable

About the role

Biddable Media Planner is responsible for developing, executing, and optimizing paid advertising campaigns primarily across paid search, with a working knowledge of paid social platforms. F ocusing on campaign planning, budget allocation, keyword research, and creative optimization, and performance analysis to achieve client marketing goals, essentially managing all aspects of " paid media " through Self-Serve platforms.

What you'll do

Daily Budget Pacing: Meticulously review and monitor platform and campaign budgets daily to ensure optimal pacing and prevent over/underspending.

Paid Search Campaign Launch: Execute the launch of new paid search campaigns from start to finish, including:

• Thorough keyword research and selection.
• Crafting compelling and effective ad copy.
• Structuring efficient and logical ad groups.

Paid Search Optimization: Continuously optimize paid search campaigns for maximum performance, including:

• Performing regular keyword optimizations (e.g., adding negatives, adjusting bids).
• Conducting ad copy quality reviews and A/B testing to improve click-through rates and conversion rates.
• Adjusting bids, audience targeting, and other campaign settings to improve KPIs.
• Performance Monitoring & Reporting: Track key performance indicators (KPIs) and provide regular reports on campaign performance, highlighting insights and recommendations.

Qualifications

• 1-2 years of hands-on experience managing paid search campaigns (Google Ads experience is a must).
• Demonstrated working knowledge of paid social media advertising platforms (e.g., Facebook Ads Manager).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent attention to detail and organizational skills.
• Effective communication and client-facing skills with experience presenting results and strategies to internal teams.
• The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.

Pay and benefits

The pay range for this role is: $54,000 - 63,000 per year (New York Office)

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