PR Specialist, Rotational Program

Summary

Are you interested in technology and passionate about sharing new products and features? Are you curious about today’s dynamic media landscape and enjoy keeping up on what’s happening in the news and in culture? Do you possess great communication, organization, and time management skills? We are seeking recent graduates and early PR professionals for a rotational development program starting spring or summer 2027.

This 18-month program, includes rotations between our Product, Central, Services, App Store, Retail, Corporate, and Values PR teams. Visa sponsorship is not offered currently. While many other teams at Apple will consider visa sponsorship for internships and rotation programs, the Communications team is unfortunately unable to do so at this time. This includes F-1 and J-1 visas.

About the role

As part of our PR team, you’ll get to experience how we tell the world about the incredible products and services we create for our customers. You’ll work closely with a variety of teams to develop plans, communications, and events that help inform the world about everything we do. You’ll have the opportunity to represent one of the world’s most admired brands and experience how we lead with our values while gaining valuable insight into PR and communications for each aspect of our business.

Responsibilities

• Collaborate with the Product PR team to launch new products and software across iPhone, iPad, Mac, Apple Watch, AirPods, HomePod, and Apple Vision Pro and work closely with the Retail PR team on new initiatives, store openings, and product launches.
• Partner with the Services PR team to share stories about new content and experiences across Apple Music, Sports Apple TV, Apple Fitness+, Apple Maps, Apple News, Apple Podcasts, Apple Books, and Apple’s financial services, including Apple Pay.
• Partner with the App Store PR and Apple Arcade team to identify stories about developers and the ways they use our products and technologies to create incredible apps and games for customers.
• Collaborate with the Corporate, Values, and Retail PR teams to uplift our company’s values and share the work we do to support communities around the world.
• Conduct research into press and influencers covering specific topic verticals.
• Monitor and report on general and competitive news; reviews of Apple hardware, software, and services; and issues relevant to Apple and the industries we operate within.
• Compile media lists, briefing notes, coverage reports, and pitches.
• Use internal and external tools to identify and pursue new storytelling opportunities.
• Assist with PR activities related to events, briefings, creator workshops, and other media and influencer relations programs.

Minimum Qualifications

• 0-1 years of work experience.
• Bachelor’s or equivalent experience in a related field of study.

Preferred Qualifications

• Very organized and pays close attention to small details.
• Motivated collaborator who is professional, respectful, and friendly.
• Quick learner who can take ownership of assignments and see them through.
• Ability to multi-task and meet tight deadlines.
• Major in public relations, communications, or journalism.
• Previous work experience in an office environment (internship or full-time).
• Clear and concise communication skills.
• Excellent time management skills and an ability to adapt to a dynamic environment.
• Familiarity with Apple products, services and software.