Primary Market Research Director

About the role

• Agency: Weber Shandwick
• Job Function: Non Standard Job Profiles
• Job Subfunction: Placeholder

About the role

KRC Primary Market Research Director

About the role

Are you a naturally curious person who lives at the intersection of data and human behavior? Do you like to find the story behind the stats and discover why people do what they do? If you're a strategic thinker who gets excited about turning complex research into game-changing business strategy, we want to talk to you.

We believe that a deep understanding of people and culture is essential to any business strategy. We're looking for a Director of Market Research to join our brilliant team of researchers, analysts, and strategists. This isn't just a data job; it's a role for someone who can champion research and deliver powerful insight to our clients' brands.

What you will do

• Strong project management; ability to lead multiple projects at once often with different scopes, methodologies and objectives.
• Champion and implement cutting-edge research, from AI-driven analytics to immersive ethnography - to ensure KRC remains at the forefront of the industry.
• Be knowledgeable about client spaces and specific industries that KRC serves, including familiarity with market trends and consumer behaviors.
• Ensure the highest standards for quality of work product.
• Provide strategic guidance of report development and identifying key insights - relevant to research questions and delivering actionable recommendations.
• Able to make research design recommendations; write and revise research proposals with some or minimal oversight.
• Find solutions to workflow needs; monitor progress of project timelines and teams; resolve project-related issues.
• Ensure that projects remain within scope parameters.
• Lead communications with internal and external clients.

Qualitative & Quantitative Skills

• 7+ years of experience in primary qualitative and quantitative market research, with a proven track record of directing high-performing teams and delivering impactful insights.
• Ability to moderate focus groups, conduct in-depth interviews (IDIs), and run non-traditional qualitative approaches (ethnography, bulletin boards, etc.).
• Deep expertise across a wide range of survey methods, including both survey design best practices and approaches and advanced analysis techniques (MaxDiff, driver analysis, conjoint, segmentation, etc.).
• Ability to analyze, interpret, and visualize complex data, using tools like SPSS, Excel, and PowerPoint.
• Ability to interpret data and read between the lines-connecting the dots between data points and "bigger picture"-rather than simply "reporting the numbers."
• Ability to write clear, concise, accurate, and actionable memos and briefs that translate insights for client decision makers, communicators, and other non-research audiences.
• Brings critical thought to the analysis stage of reporting so KRC always delivers highly relevant insights and breakthrough ideas - through visually striking reports.
• Exceptional presentation skills; captivating storyteller that can make complex data accessible, engaging, and memorable.

• If you're ready to take on a new challenge and make a real impact, we'd love to hear from you!
• $100,000 - 120,000
• To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us-we look forward to getting to know you.
• We will process your personal data in accordance with our Recruitment Privacy Notice.