Principal AWS MP Channel Strategy , Channel Programs
- Pay
- $176,100 – $262,000 per year
- Location
- Seattle, WA · On-site
- Job type
- Full-time
- Level
- Director
- Education
- Bachelor's degree
- Listed
- 13 days ago
Skills & highlights for this role
- Go-to-market strategy development
- Channel partner program management
- Cross-functional stakeholder coordination
- Partner enablement program design
Also useful
- AWS Marketplace experience
- Generative AI and Amazon Bedrock knowledge
- Private offer mechanisms (CPPO/MPPO)
- Revenue and conversion metrics reporting
- ISV and GenAI partner ecosystem experience
About the role
This position is part of the AWS Specialist and Partner (ASP) Organization, within the Partner Core team. Amazon Web Services (AWS) is seeking a strategic Principal AWSMP Channel Strategy Program Leader to lead Go-To-Market (GTM) programs' success for Independent Software Vendor (ISV), Generative AI (GenAI), and Foundation Model Provider partners selling to Channel Partners' end customers across all sizes and segments.
This role will own the GTM strategy for Partner Core programs, incentives and co-sell tooling for ISV and GenAI partners serving all channel end customers globally. The role will work at the intersection of AWS Marketplace, program management, partner development management, sales teams, as well as AWS Solution Providers, Distributors, MSPs.
The position will advise partner management, ISV partners, GenAI partners on creation, launch, and co-sell motions for software and GenAI products/solutions to deliver value for channel-served end customers, with additional emphasis on AWS Marketplace and AI solutions (including Amazon Bedrock).
Key job responsibilities
- Define and Lead the ISV and AWS Marketplace GTM programs & strategy for AWS Channel Programs with an emphasis on AI Solutions, including Amazon Bedrock
- Create and execute comprehensive global GTM plans to accelerate adoption of AWS ISV partner solutions across Channel Partners, including partner messaging, campaign motions, and co-sell playbooks
- Lead report on program health, conversion metrics, and revenue impact from Amazon Bedrock opportunities and revenue flowing via AWS Channel Partners and lead programmatic strategies to accelerate and grow
- Enable and scale CPPO (Channel Partner Private Offer) and MPPO (Marketplace Private Offer) mechanisms via new GenAI Partners and Solutions, driving Channel Programs growth
- Collaborate with ASP product teams to improve tooling through partner intelligence, communicating business demands, and partner feedback accordingly.
- Lead and build scalable enablement for AWS sellers, ISV partners, GenAI partners, and Channel Partners to drive successful co-sell motions across all segments, including partner-ready content, training materials, and go-to-market resources
- Work cross-functionally with marketing, partner programs, sales, and various geography teams to coordinate GTM motions.
Why AWS?
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve.
Basic Qualifications
- Experience developing strategies that influence leadership decisions at the organizational level
- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- 7+ years of developing, negotiating and executing business agreements experience
- 7+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
- Bachelor's degree
- 7+ years of Go-To-Market (GTM), Business Development, Sales, or Consulting experience specifically with focus on driving revenue, demand, and adoption by selling to, with, and through Independent Software Vendors (ISV), and/or Artificial Intelligence (AI), and Large Language Models (LLMs)
Preferred Qualifications
- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
- Experience selling to Fortune 1000 or Global 2000 organizations
Additional information
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Pay and benefits
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
USA, CA, San Francisco - 193,700.00 - 262,000.00 USD annually
USA, WA, Seattle - 176,100.00 - 238,200.00 USD annually
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Equal opportunity and legal notices
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation.
Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
From Amazon Web Services, Inc.'s careers page, first listed on Rolev.ai on October 27, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the Principal AWS MP Channel Strategy , Channel Programs role at Amazon Web Services, Inc.?
The Principal AWS MP Channel Strategy , Channel Programs posting at Amazon Web Services, Inc. states compensation of $176,100 – $262,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Amazon Web Services, Inc.'s official career site.
Where is the Principal AWS MP Channel Strategy , Channel Programs job at Amazon Web Services, Inc. located?
This Principal AWS MP Channel Strategy , Channel Programs position at Amazon Web Services, Inc. is located in Seattle, WA (On-site). Always check Amazon Web Services, Inc.'s application page for specific state eligibility or relocation policies.
What qualifications are required for Principal AWS MP Channel Strategy , Channel Programs at Amazon Web Services, Inc.?
For the Principal AWS MP Channel Strategy , Channel Programs role, Amazon Web Services, Inc. highlights a bachelor's degree; experience with Go-to-market strategy development, Channel partner program management, Cross-functional stakeholder coordination, Partner enablement program design. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Principal AWS MP Channel Strategy , Channel Programs position at Amazon Web Services, Inc.?
This listing links directly to Amazon Web Services, Inc.'s application page. You can apply directly on Amazon Web Services, Inc.'s site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.