Principal, Customer Education GTM

What You'll Do

• Own the end-to-end GTM strategy for Snowflake's education portfolio
• Define positioning, packaging, and channel strategy for On Demand learning
• Build scalable demand generation motions: in-product pathways, campaign partnerships, community-led learning, partner co-marketing
• Create the sales enablement toolkit for education: talk tracks, segment playbooks, competitive positioning
• Orchestrate across Dev Rel, Data Superheroes, ATPs, Marketing, and CDEV to amplify education reach through every channel that touches learners
• Own the measurement framework: education > product adoption > consumption > retention
• Serve as the "voice of market" for education - synthesizing field signal, competitive intel, and learner data into portfolio and GTM decisions
• Build the business case for scaling the education GTM function over time

What We're Looking for

• 8+ years in product marketing, GTM strategy, growth, or demand generation - ideally in education technology, customer education, or SaaS enablement
• Demonstrated ability to build and execute GTM strategy for digital/self-service products
• Strong cross-functional influence skills - you've driven outcomes through teams you don't manage
• Data-driven mindset with experience building measurement frameworks and ROI models
• Experience working with or across partner ecosystems, community programs, or developer relations
• Exceptional written and verbal communication - you'll be authoring strategy docs, presenting to executives, and building field-facing collateral
• Comfort with ambiguity - this is a new function and you'll be defining the playbook from scratch
• Bonus: Experience in the data/cloud/AI ecosystem or with Snowflake specifically

Why This Role Is Different

• You're not joining an established PMM team - you're creating a new GTM function for an education business with massive untapped potential
• Your leverage comes from influence, not headcount - you'll work across six ecosystem partners and the entire field org
• You'll have a direct line to leadership and the mandate to shape how Snowflake's education portfolio grows

Additional information

The application window is expected to be open until December 4th, 2026. This opportunity will remain posted based on business needs, which may be before or after the specified date.

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?