Principal Director, Creative Brand & Advertising

About the role

Define and champion the creative vision for the Global Creative team, setting standards for quality, craft, innovation, and cultural relevance across all output Build and scale the team from the ground up — establishing its operating model, team structure, culture, ways of working, and quality benchmarks Own end-to-end creative production across brand campaigns, advertising content, digital, social, video, and experiential touchpoints Talent & People Leadership Attract, hire, develop, and retain world-class creative talent — including creative directors, art directors, and writers Build a team culture of creative excellence, psychological safety, inclusion, and continuous growth Invest in the long-term development of your team, creating clear career paths and coaching Master's Degree in design, marketing, advertising, communications, or related field AND 7+ years experience working in product or service design.

OR Bachelor's Degree in design, marketing, advertising, communications, or related field AND 9+ years experience working in product or service design. OR equivalent experience. 5+ years of people management experience.

Application must include a portfolio demonstrating breakthrough creative work across brand advertising, content, and digital — with clear evidence of range, craft, and impact at scale 12+ years of experience in creative leadership at an in-house creative organization, top-tier advertising agency, or comparable organization 6+ years of demonstrated experience building and leading high-performing creative campaigns Proven ability to build or significantly scale a creative organization, including operating model design, process development, and culture-building Executive communication and influencing skills, with experience partnering effectively with senior marketing, brand, and business leaders Deep understanding of the relationship between brand strategy and creative execution across integrated campaigns Demonstrated experience integrating AI tools into creative workflows in a meaningful and responsible way Background spanning both brand marketing and advertising creative disciplines Experience managing hybrid internal/external creative team models alongside agency partners Familiarity with large-scale global brand portfolios spanning consumer software, hardware, or cloud-connected products Manage relationships with agency partners and external creative vendors, defining the right blend of in-house and external resources Build accountability structures, creative KPIs, and processes that balance creative ambition with delivery efficiency Innovation & AI