Principal Engineer, Product Marketing

About the role

The Renesas Edge AI and Application Processors Business Division is looking for a driven Principal Engineer in Product Marketing to funtion as our Business Strategy Manager leading our Vision, Edge, & Physical AI portfolio.

Operating with the agility and autonomy of a startup within a large global organization, you will be instrumental in rebooting this business line and building out a highly competitive product family for market launches targeting 2028.

This role is a unique opportunity for a senior professional who thrives in ambiguity, wants to take full ownership of a mini P&L, and is eager to grow into a broader leadership position as the team scales.

• You will set the product-line strategy, business priorities, and portfolio trade-offs across the current Renesas RZ/V MPU family and its future generations.
• You will translate customer workloads, deployment constraints, and market opportunities into actionable product and platform requirements.
• You will align Sales, FAEs, and Regional Marketing teams around a clear, application-led RZ/V value proposition.
• You will lead strategic customer engagements and senior ecosystem partnerships that shape product adoption and roadmap choices.
• You will lead across business strategy/GTM, product definition, and product/solution support, partnering closely with hardware, AI software, compiler/runtime, and ecosystem teams.
• You will take ownership of a mini P&L, utilizing your budgeting experience to drive business results.
• You will engage with key customers globally (including Japan, China, Europe, and the US), requiring domestic and international travel as well as flexibility for asynchronous updates and evening calls.

Qualifications & Requirements

• Education: Bachelor's or Master's degree in Electrical Engineering, Computer Engineering, Computer Science, Business, or a related technical discipline.
• Experience: 10+ years of professional experience in the semiconductor industry, ideally with a diverse career profile combining different disciplines (e.g., FAE experience coupled with product management or product marketing).
• Deep knowledge of and direct access to the customer base within the top 10 robotics and embedded vision markets.
• Proven experience in the full product lifecycle, successfully translating customer requirements into new product launches.
• Strong background in SoCs and MPUs (e.g., NXP i.MX, TI Sitara, Ambarella CV flow SoCs, Axelera AI, Qualcomm Dragonwing, MediaTek Genio IoT) rather than strictly MCUs.
• Demonstrated experience working with AI technologies and vision applications.
• High accountability and comfort with uncertainty, ready to take full ownership of complex challenges and initiatives.
• A strong desire to grow into a leadership role, with the potential to manage direct reports as the business line scales.

Additional Information

Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world-leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.

• At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial.
• It shapes how we work, grow and deliver on our purpose together.
• This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

Pay and benefits

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us?

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.