Principal Growth Marketing Manager - SEO/GEO

What You'll Do

• Own Datadog's content-led SEO/GEO strategy, defining the topics, formats, and ecosystems that drive measurable growth in traffic and pipeline
• Identify and prioritize high-impact content opportunities across product areas and influence cross-functional teams to bring that content to life
• Map and optimize Datadog's presence across the full ecosystem of LLM-ingested content (e.g., YouTube, Reddit, review sites) to improve AI-driven discoverability
• Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
• Partner closely with the Website Experience team, who owns technical SEO, to ensure content is effectively surfaced, indexed, and performant
• Create and contribute to high-impact content (e.g., flagship pieces, new formats, or experimental channels), setting the standard for quality and SEO performance
• Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities for Datadog

Who You Are

• 10+ years of SEO/Growth Marketing experience in a B2B or high-growth tech environment
• Proven track record of growing qualified organic traffic and visibility through content strategy, not just technical SEO improvements
• Highly analytical and comfortable working in large datasets (SQL skills a plus) to identify trends, diagnose performance shifts, and quantify opportunity
• Hands-on experience using enterprise SEO tools such as Conductor and Profound to drive strategy
• Strong understanding and perspective of how traditional search is evolving
• Experience marketing to developers, DevOps engineers, IT operations, or security practitioners, including writing content, is strongly preferred

Additional information

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you're passionate about technology and want to grow your skills, we encourage you to apply.

Benefits & Growth

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture

• Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
• #LI-Hybrid

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is

$143,000—$190,000 USD