Principal Product Designer

About the Role

This is not a traditional design role. You won't wait for specs or polish someone else's ideas. You'll define what we build, why it matters, and how it comes to life, owning the product experience end-to-end and setting the standard for design across Range. This is a building role. You understand the user's problem, you prototype fast, you ship, sometimes the same day. Your work doesn't live in a deck. It lives in production.

Design at Range is AI-first and builder-led. You'll use tools like Lovable and Claude to prototype and iterate rapidly, reducing handoff friction and getting ideas in front of customers faster. You bring validated concepts back into Figma for full state coverage, system alignment, and production readiness, forcing yourself to think through every component and interaction. Our design system is evolving, and having someone who can own its direction and architecture is critical.

Your designs and flows will be how this company makes strategic decisions. When you put something visual in front of the team, we move. Designers at Range are catalysts, creating momentum and moving ideas forward. We think big, but we ship small and incrementally. You'll operate as a design leader across pods and product surfaces, setting the bar for quality, speed, and product thinking at the organizational level. We're looking for someone who raises the bar for everyone around them. The standard you bring should push the entire company, across design, product, and engineering, to operate at a higher level.

What You'll Do

• Own the product experience end-to-end, from shaping ambiguous problems to shipping high-quality solutions and iterating in production.
• Act as a core product partner, shaping direction with PM and engineering, influencing what gets built (not just how), and driving clarity in ambiguous spaces.
• Set design direction across multiple product surfaces, ensuring coherence, quality, and a unified member experience as the product scales.
• Prototype rapidly using AI tools: Use Lovable and Claude to build, test, and iterate on flows and interfaces. Guide structure, behavior, and UX quality while AI accelerates your output.
• Bring work into Figma: Translate validated concepts into Figma for full state coverage, component definition, and production readiness. This is where you think through every state, edge case, and interaction pattern.
• Own and evolve the design system: Define component architecture, interaction patterns, and design principles. Manage and oversee organized design files and workspaces.
• Design for the 80/20: Encode judgment and complexity under the hood while keeping the default experience simple and delightful for members.
• Be a visual catalyst to drive momentum. Use prototypes, visuals, and product intuition to unblock decisions and move the team forward.
• Influence product strategy at the leadership level, shaping roadmaps and helping the organization think about what to build next, not just how to build it.
• Mentor and grow other designers, elevating their craft, judgment, and ability to operate independently.

Who You Are

• A builder.
• You move from problem to prototype to product in production quickly.
• You don't wait for perfect clarity.
• You create it, lead, and help unblock your team.

• Taste-obsessed.
• You've studied the best (Ramp, Airbnb, the fastest-scaling consumer products) and you have real opinions about what makes them great.
• You have a high bar for what "good" looks like, and your work consistently meets it.
• You notice what others miss.
• You care about the last 10% because it's what makes products feel exceptional.

• A visual designer, not just a UX designer.
• You care about craft at the pixel level.
• Typography, color, spacing, motion.
• Your work has a distinct point of view and a level of polish that elevates the entire product.

• A systems thinker.
• You sweat the details without losing the big picture.
• You can zoom from system-level thinking down to a single interaction, and both hold up.
• You design for the whole ecosystem, not just the screen in front of you.

• AI-native.
• You're already using AI every day, not as a toy, but as core infrastructure.
• You see it as the thing that turns one designer into ten.
• You're defining what's actually possible when a great designer leans all the way into AI.

• High judgement.
• You've built enough to make fast, confident decisions in ambiguous situations, and you're usually right.
• You care deeply about the outcome.
• Not just shipping, but whether what you shipped actually works for the user and for the business.

• A persuasive communicator.
• You frame strong rationales for design decisions and can convince peers and executives alike.
• You communicate concisely with both pixels and words.

• Obsessed with the member.
• Every pixel, every interaction, every flow is crafted around how your members will actually feel when they use the product.
• You care about business outcomes because they're inseparable from customer satisfaction.

What We're Looking for

• 8+ years of product design experience, with a track record of defining product direction and shipping work that meaningfully moved the business.
• Track record of shipping end-to-end across web and mobile, from problem definition through launch and iteration.
• Deep Figma proficiency: component architecture, auto-layout, design tokens, prototyping, and structured file management.
• Comfort working in AI prototyping tools like Lovable or Claude, even if you're not writing production code by hand.
• Experience leading design across multiple product surfaces or teams, setting quality standards and ensuring coherence across a complex product.
• Experience shaping product strategy at the leadership level. You don't just influence what gets built on your team, you influence how the organization thinks about product and design.
• You're comfortable working alongside strong design leadership and contributing at that level, bringing your own point of view, taste, and standards to the table.

What Will Set You Apart

• Experience building or significantly evolving design systems that scaled with a product, defining component architecture, interaction patterns, and design principles
• Track record of mentoring and growing other designers, elevating their craft, judgment, and ability to operate independently
• Deep product sense. You identify the highest-leverage design investments and connect them to business outcomes. You've shaped product roadmaps, not just responded to them
• Experience with data visualization and complex information architecture
• Consumer or luxury product design experience
• Fintech or financial services experience, especially navigating regulatory and compliance constraints in the design layer
• Workflow UI, funnels, and onboarding flows
• Content management systems
• Experience at a company during a critical scaling phase. You helped define the culture, processes, and standards that carried the team from early stage to growth

Not for You If

• You need a defined process before you can start working.
• You're offended by the idea that AI changes everything about this job.
• You'd rather hand off a spec than build alongside engineers.
• You optimize for consensus over conviction.
• You think "move fast" means lower the bar.

Compensation

Base salary range: $100,000 - $200,000

This is the base salary range we expect in good faith to pay for this role at the time of posting. Where an offer lands within the range depends on the scope and complexity of work the candidate can own independently and demonstrated depth at this level.

Other Compensation and Benefits

• The range above reflects base salary only. Our offer packages also include equity in the form of stock options, so total compensation for this role will exceed the base salary range.
• We do not ask for or consider salary history. You are welcome to ask questions about compensation at any point in the process.

Benefits

• Health & Wellness: 100% employer-covered medical insurance for employees (75% for dependents), plus dental and vision coverage
• 401(k): Retirement savings program to support your future
• Paid Time Off: time to reset and recharge + most federal holidays
• Parental Leave: Comprehensive leave policy for growing families
• Meals: Select meals covered throughout the week
• Fitness: Monthly movement stipend
• Equity & Career Growth: Early exercise eligibility and a strong focus on professional development
• Annual Compensation Reviews: Salary and equity refreshes based on performance
• Boomerang Program: After two years at Range, you can take time away to start your own company. We’ll hold your spot for 6 months - and pause your equity vesting, which resumes if you return