Principal Product Manager, Protection Programs

What you'll do

• Define and own the vision, strategy, and roadmap for Protection Programs, connecting customer value, risk reduction, and sustainable business performance.
• Build a deep understanding of homeowners, guests, internal teams, and insurance or protection partners; identify where protection addresses meaningful needs across the reservation lifecycle.
• Develop a portfolio strategy across offerings such as damage protection, travel insurance, and chargeback insurance, including where to invest, expand, refine, or retire programs.
• Own the commercial model for programs in partnership with Commercial, Finance, and external partners. Evaluate pricing, conversion, coverage, partner economics, claims costs, and operational expense to improve sustainable contribution.
• Identify and validate growth opportunities, including customer segments, distribution moments, packaging, pricing, and partner capabilities; translate them into clear business cases and measurable product bets.
• Improve the end-to-end experience, from understanding and selecting protection through purchase, servicing, cancellation, and claim, while making coverage terms, eligibility, and customer expectations clear.
• Partner with Commercial and go-to-market teams on positioning, packaging, channel strategy, and enablement so programs are compelling, accurately represented, and easy to sell or adopt.
• Work with Operations, Claims, Support, Legal, Compliance, and partners to make program rules and service processes reliable, scalable, and aligned with applicable requirements.
• Use customer research and data to monitor performance across awareness, attach or adoption, conversion, retention, loss and claims trends, customer satisfaction, and unit economics; adjust the roadmap as evidence changes.
• Lead cross-functional work through discovery, business case, definition, delivery, launch, and iteration, aligning teams around outcomes, dependencies, and decisions.
• Make clear choices across customer experience, commercial return, risk exposure, and operational complexity; communicate tradeoffs to senior stakeholders.
• Represent the voice of customers and the health of the Protection Programs portfolio in product decisions and help the organization build a shared understanding of both.

What makes you a great fit

• Minimum 10 years of product management experience, including 0-to-1 product buildouts and ownership of strategy and delivery for complex products or product areas.
• Strong commercial judgment and experience owning or materially shaping a product's business model. You can evaluate revenue, margin or contribution, pricing, adoption, partner economics, and cost-to-serve alongside customer outcomes.
• A track record of turning ambiguous opportunities into focused strategies, business cases, roadmaps, and measurable results.
• Experience building products that involve financial risk, insurance, payments, lending, warranties, fraud or disputes, or other regulated or partner-dependent services; direct insurance experience is a plus.
• Ability to connect product decisions to go-to-market execution, including customer segmentation, positioning, packaging, distribution, and sales or channel enablement.
• Strong customer discovery skills and the ability to balance customer needs with business viability, risk controls, partner requirements, and operational realities.
• Experience working closely with external partners and internal teams such as Commercial, Finance, Legal, Compliance, Operations, Support, Design, and Engineering.
• Comfort using product and financial data to set success measures, assess program performance, understand unit economics, and make evidence-based investment decisions.
• The judgment to balance near-term performance with long-term customer trust, clear coverage expectations, and scalable program operations.
• Comfort working closely with Engineering on technical tradeoffs, system constraints, integrations, and sequencing.
• Strong communication skills and the ability to align senior stakeholders and cross-functional teams around decisions and outcomes.
• An AI builder mindset with a pragmatic approach to using AI tools, LLMs, and agents. You can rapidly prototype solutions, validate hypotheses, and address core customer needs, partnering closely with Engineering to transition proven concepts into scalable production features.
• Experience in insurance, fintech, travel, e-commerce, property technology, vacation rentals, or other consumer or B2B2C businesses is a plus.

Compensation

For this role, our salary range is $170K to $205K, depending on relevant experience. The role is also eligible for a variable annual bonus based on company and individual performance.

Location

All Evolve team members must live in one of our approved locations by their first day. We can hire from anywhere in the U.S. except D.C. and Hawaii. Some positions may also have restrictions based on compensation in the following states: California, Maryland, New York, Pennsylvania, Rhode Island, and Washington. If you live in Colorado, you can work remotely anywhere in the state, at our downtown Denver office, or a hybrid of both! If you're planning to move soon, please let us know, and we'll be happy to review your application again.