Principal Product Marketing Manager

The role

Raydar is recruiting for this role on behalf of our client. Own the market strategy and measurable results for one major segment of a B2B software business, from messaging and launches to seller readiness. Coordinate with the revenue organization across selling, campaign work and account retention to move deals forward. Answer to the senior marketing leader and present segment plans in company-wide planning.

What you'll do

• Take end-to-end accountability for go-to-market strategy and results in a key market segment.
• Coordinate with the revenue organization across selling, campaign work and account retention to find and act on the biggest growth opportunities.
• Lead product launches for the segment, setting strategy, success measures and required materials with product, demand generation and sales teams.
• Build customer proof content such as case studies, video features and return-on-investment stories with content marketing.
• Create and maintain sales enablement materials, including pitch narratives, competitive battlecards, collateral and objection handling.
• Work with product and revenue leaders on pricing, packaging and monetization to grow segment revenue.
• Track market trends, regulatory shifts and competitor moves, turning them into clear points of view and go-to-market recommendations.
• Bring segment insight and performance data into company-wide planning to shape roadmap and resourcing decisions.

What we're looking for

• Product marketing experience in sales-led B2B software, supporting a sales team on enterprise deals.
• A track record of building or scaling a product marketing function from the ground up, as the first product marketer or a new vertical within a larger company.
• Hands-on command of message design, release planning and seller enablement, handled end to end by one person.

Bonus points

• Experience with healthcare provider organizations, regulated healthcare markets, or applied AI.
• Familiarity with competitive intelligence, including building battlecards and running ongoing competitor analysis used by sales.

Compensation and benefits

• Base salary: $205K - $240K
• Equity
• Health, dental and vision coverage
• Retirement plan
• Unlimited time off
• Professional development support

Location and work model

• San Francisco, California, United States
• Hybrid, in-person 3 days per week
• Full-time