Principal Software Engineer, Amazon DSP (Demand-Side Platform) - Advertising
- Pay
- $200,100 – $311,200 per year
- Location
- New York, NY
- Listed
- Today
About the role
The forecasting and guidance team within Amazon Ads is looking for a Principal Engineer to lead the evolution of our agentic recommender systems. You will lead our efforts in leveraging AI to build model explainability, personalization, and enable advertiser experimentation.
As a Principal Engineer, you will be responsible for leading the evolution of our complex and business critical agentic forecasting and guidance systems. Our business sees hundreds of billions of ad requests daily, and customers have hundreds of settings that influence ad eligibility.
As customers setup advertising campaigns, your models and systems must return accurate, personalized, and explainable forecasts and recommendations in milliseconds across this scale of data. You will work across deep learning models and AI to deliver these capabilities. The scale of data, latency requirements, and high dimensionality of the problem space make this one of the most complex problems in advertising.
Advertising is undergoing a period of rapid change. Ad targeting is increasingly pivoting to an AI/agentic focus, requiring new forecasting capabilities. A PE will be continually asking "why do we do X this way? Does it still make sense?"
Customers rely on these forecasting models to determine how they allocate budgets to our advertising products and configure their advertising campaigns. Your agentic recommender systems will unlock personalized and interactive scenario analysis. You will work closely with applied scientists, software engineers, and product managers to lead the evolution of our product.
Key job responsibilities
As a Principal Software Engineer, you will
- serve as a technical leader on our most demanding, cross-functional projects
- advocate for expert knowledge in performance, scalability, enterprise system architecture, and engineering best practices
- influence technical decisions across multiple teams
- design forward looking technology that anticipates the needs of the evolving business
Basic Qualifications
- 10+ years of non-internship professional software development experience
- Knowledge of object-oriented design, data structures, and algorithms
Preferred Qualifications
- Experience designing and building large-scale systems in a multi-tiered, distributed environment (Service Oriented Architecture)
Additional information
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Pay and benefits
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.
- USA, CA, Palo Alto - 230,100.00 - 311,200.00 USD annually
- USA, NY, New York - 220,100.00 - 297,700.00 USD annually
- USA, WA, SEATTLE - 200,100.00 - 270,600.00 USD annually
Equal opportunity and legal notices
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.
Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.
These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation.
Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
From Amazon.com Services LLC's careers page, first listed on Rolev.ai on November 9, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Principal Software Engineer, Amazon DSP (Demand-Side Platform) - Advertising role at Amazon.com Services LLC, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Similar roles
- Principal Software Engineer - Image Signal ProcessingMagna · Southfield, MI
- Principal Software EngineerDimensional · Remote - Austin Metro
- Principal Software EngineerWonder · Chicago, IL
- Principal Software Engineer TS/SCI PolygraphLeidos · Hanover, MD
- Principal Software Engineer - Marketplace PlatformsWal-Mart · Sunnyvale, CA
- Principal Software EngineerCboe · Chicago, IL
Common questions
What is the salary for the Principal Software Engineer, Amazon DSP (Demand-Side Platform) - Advertising role at Amazon.com Services LLC?
The Principal Software Engineer, Amazon DSP (Demand-Side Platform) - Advertising posting at Amazon.com Services LLC states compensation of $200,100 – $311,200 per year. Final pay may depend on location, experience, and interview evaluation on Amazon.com Services LLC's official career site.
Where is the Principal Software Engineer, Amazon DSP (Demand-Side Platform) - Advertising job at Amazon.com Services LLC located?
This Principal Software Engineer, Amazon DSP (Demand-Side Platform) - Advertising position at Amazon.com Services LLC is located in New York, NY. Always check Amazon.com Services LLC's application page for specific state eligibility or relocation policies.
How do I apply for the Principal Software Engineer, Amazon DSP (Demand-Side Platform) - Advertising position at Amazon.com Services LLC?
This listing links directly to Amazon.com Services LLC's application page. You can apply directly on Amazon.com Services LLC's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.