Pro Design Principal Product Manager, Growth

The Opportunity

We're building the growth engine behind our professional design tools and emerging creative products.

This is a newly created, growth-focused product management role, concentrated on acquisition

, activation, and monetization for our apps.

You'll report to the product director for this business line, building the growth function from the ground up, partnering closely with data science, product marketing, and the product, design and eng teams working on our apps.

What You'll Do

• Own this product's growth strategy end to end: acquisition (including migrating an existing adjacent user base), activation, retention, and monetization, from private beta through the push to general availability.
• Build the growth measurement and experimentation foundation, partnering with a data science function to instrument the funnel, define metrics, and stand up an experimentation practice.

Work with

• PMM to define and drive the monetization strategy, in partnership with that platform's product team.
• Run growth experiments end to end, from hypothesis through analysis through shipped change, balancing big bets that could shift the growth trajectory with quick wins that remove everyday friction.
• Ground growth prioritization in research the team already has (audience segmentation, competitive studies, beta-user profiling) rather than starting from a blank page, and commission new research to close real gaps.
• Partner with engineering, design, and marketing to ship growth work cleanly, and track how adjacent creative and design tools are moving so this product's growth story stays differentiated rather than reactive.
• As scope broadens, extend the same growth strategy and measurement discipline to a second product and the wider portfolio it sits in.

What You'll Need to Succeed

• 6+ years in product management with a growth focus
• , including direct ownership of acquisition, activation, or monetization for a freemium or subscription product.
• A track record of running structured growth experiments (A/B testing, funnel analysis) and turning results into shipped product decisions, not just a readout.
• Strong analytical abilities and comfort partnering directly with data science to define metrics and build measurement from the ground up.
• Experience with monetization, pricing, or packaging strategy, ideally including usage-based or credit-based models.
• Strong cross-functional collaboration skills. This role has dependencies on data science, engineering, design, and marketing, without formal authority over any of them.
• Familiarity with the professional design-tools competitive landscape is a strong plus.

Bonus Qualifications

• Experience monetizing generative AI features or credit-based packaging.
• Experience taking a product through private beta to general availability.
• Prior experience in a large creative-software or design-tools ecosystem.

AI Use Guidelines for Interviews

Our interviews are designed to reflect your own skills and thinking. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about

AI in the hiring experience.

Expected Pay Range

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $148,100 - $282,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $194,800 - $282,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.