Product Content Manager, Industrial

About the role

• Product Content Manager, Industrial | Tesla (Energy Engineering)
• Location: Palo Alto, California | Req ID: 284032 | Job Type: Full-time
• What to Expect

Tesla's mission is to build a world of amazing abundance. This abundance will be powered by sustainable energy. Our Industrial Energy business plays a critical role in achieving this by delivering innovative energy storage hardware and software solutions at the grid level.

We're seeking a Product Content Manager with deep B2B knowledge of energy storage and strong background in product marketing to lead the content strategy for Industrial Products for Tesla Industrial Division.

As a key team member, you will shape how Tesla's industrial product suite is perceived in the market—developing compelling messaging, content, and go-to-market strategies that speak directly to utility, commercial, and industrial energy stakeholders. You will partner with Sales, Product, Engineering, and Global Marketing to position Tesla’s Industrial Product as a market-leading solution across the project and customer lifecycle. A strong grasp of the evolving energy market landscape, particularly as it relates to renewables, distributed energy resources, and system flexibility, is essential.

What You'll Do

• Manage product marketing content holistically including naming, positioning, crafting talking points, and outlining global campaigns
• Lead the execution of all marketing colleterial including but not limited to sales decks, brochures, FAQs, and technical white papers with the support of engineering, product, and design teams
• Partner with product and commercial teams to develop and execute product launch strategies including creating content for launch events
• Collaborate with web, email, and video teams on product messaging and positioning across digital channels
• Ensure compliance with our global marketing and brand strategy across the market
• Measure and report the market impact marketing efforts are having on the company goals and its quantifiable contribution to optimize ROI and efficiency
• Work with the regional sales managers customizing marketing campaigns to drive sales regionally and aligned globally

What You'll Bring

• 8+ years of experience in marketing, 3+ of those years in product marketing; experience in the energy industry highly desired
• Ability to craft clear, concise and engaging content that clearly communicates technical content to relevant audiences
• Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
• Analytical thinker with experience in data-driven marketing
• Experience in applying consumer insights to inform and optimize the product experience
• Strong analytical skills and proficiency with Excel, Power BI, SQL
• Deep passion for changing the way we use energy on the electric grid
• Hardware or energy storage experience is a plus

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program
• Earned Wage Access: Real-time pay access paid daily, subject to eligibility and schedule (applicable for below Sr. Managers levels)

Expected Compensation$80,000 - $210,000/annual salary + cash and stock awards + benefitsPay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.