Product Manager, Ad Formats
- Pay
- $189,000 – $199,500 per year
- Location
- Remote (US)
- Job type
- Full-time
- Level
- Lead / Staff
- Experience
- 4+ years
- Listed
- 14 days ago
Skills & highlights for this role
- Product management for ad formats
- User-facing ad experience
- Launching user-facing products
- Managing trade-offs between users and advertisers
- Managing partners and vendors
- Stakeholder management across sales, engineering, and cross-functional teams
Also useful
- Performance advertising products
- 0-to-1 product launches in ambiguous environments
- Ad tech
- Retail media
- Closely related domain experience
About the role
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.
Learn more about our flexible approach to where we work.
Overview
Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.
You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners. If you're energized by taking ambiguous ideas from zero to one, fluent in ad formats and user experience, and comfortable managing partners and vendors, this is the role for you.
About the Job
- Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
- Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
- Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
- As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
- Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.
Minimum Qualifications
- 4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
- Track record of launching user-facing products and managing trade-offs between users and advertisers
- Experience managing partners and vendors, including external technology providers.
- Strong stakeholder management skills across sales, engineering, and cross-functional teams.
Preferred Qualifications
- Experience with performance advertising products.
- Experience taking new products from 0→1 in ambiguous, fast-moving environments.
- Background in ad tech, retail media, or a closely related domain.
- #LI-Remote
Pay and benefits
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role.
Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please rea d more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
Ca, Ny, Ct, Nj $189,000
- $199,500 USD
WA $181,000
- $191,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $174,000
- $183,500 USD
All other states $158,000
- $166,500 USD
From Instacart's careers page, first listed on Rolev.ai on October 27, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Product Manager, Ad Formats role at Instacart, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
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Common questions
What is the salary for the Product Manager, Ad Formats role at Instacart?
The Product Manager, Ad Formats posting at Instacart states compensation of $189,000 – $199,500 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Instacart's official career site.
Where is the Product Manager, Ad Formats job at Instacart located?
Yes, this Product Manager, Ad Formats opening at Instacart is listed as Remote (US). Always check Instacart's application page for specific state eligibility or relocation policies.
What qualifications are required for Product Manager, Ad Formats at Instacart?
For the Product Manager, Ad Formats role, Instacart highlights 4+ years of relevant experience; experience with Product management for ad formats, User-facing ad experience, Launching user-facing products, Managing trade-offs between users and advertisers, Managing partners and vendors, Stakeholder management across sales, engineering, and cross-functional teams. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Product Manager, Ad Formats position at Instacart?
This listing links directly to Instacart's application page. You can apply directly on Instacart's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.