Product Manager, Digital Experiences

Overview

The Product Manager, Digital Experiences is responsible for supporting the development and delivery of digital experiences and platform capabilities across Visa.com. This role partners closely with Product, Engineering, UX, Creative, Content, Web Authoring, Analytics, SEO, and Regional stakeholders to define requirements, prioritize features, and deliver customer-centric digital solutions that support business objectives.

The Product Manager translates business needs and customer insights into actionable product requirements, manages feature delivery throughout the product lifecycle, and contributes to ongoing platform enhancement and adoption. This position requires strong collaboration, analytical thinking, problem-solving, and execution skills to support successful delivery of digital experiences in a fast-paced global environment.

Role Summary

The Product Manager supports the development and delivery of digital capabilities that power Visa.com's global web platform. This role is responsible for gathering and documenting requirements, developing user stories, managing product backlogs, supporting roadmap execution, and ensuring successful delivery of initiatives aligned with customer and business needs.

This individual works closely with business stakeholders, regional teams, engineering, UX, content, analytics, and SEO partners to identify opportunities for improvement, prioritize enhancements, and deliver scalable digital experiences. The Product Manager leverages customer feedback, product performance metrics, and stakeholder input to recommend enhancements and improve user experiences.

Success in this role requires balancing day-to-day execution with a growing understanding of product strategy, working effectively across cross-functional teams, and managing initiatives from concept through launch and adoption.

Key Responsibilities

Product Planning & Execution

• Gather, analyze, and document business requirements, user stories, acceptance criteria, and functional specifications for digital experiences and platform capabilities.
• Support product roadmap execution by managing assigned initiatives and feature enhancements.
• Maintain and prioritize product backlogs in partnership with product leadership and engineering teams.
• Participate in sprint planning, backlog refinement, user acceptance testing, release management, and rollout activities.
• Manage small-to-medium product initiatives through the product lifecycle, from discovery through launch.
• Track initiative progress and proactively identify delivery risks, issues, and dependencies.
• Support ongoing enhancement and adoption of Visa.com's digital platform capabilities.
• Ensure delivered solutions align with established platform standards, governance requirements, and best practices.

Global Team & Stakeholder Collaboration

• Partner with business, marketing, content, UX, engineering, analytics, SEO, and regional teams to gather requirements and support execution.
• Facilitate discussions to understand business needs and translate them into actionable product requirements.
• Communicate project status, timelines, key decisions, dependencies, and risks to stakeholders.
• Coordinate across cross-functional teams to support successful delivery of projects and product launches.
• Partner with regional stakeholders to understand market-specific requirements and support implementation activities.
• Contribute to training, documentation, and adoption efforts for new capabilities and enhancements.

Customer Experience & Product Improvement

• Advocate for customer needs and user-centered design principles throughout product development.
• Analyze customer feedback, user behavior data, and site performance metrics to identify improvement opportunities.
• Partner with UX teams on usability reviews, testing activities, and experience enhancements.
• Recommend feature improvements that improve engagement, usability, and business outcomes.
• Stay informed on digital trends and emerging technologies relevant to customer experience and web platform innovation.

Data-Driven Decision Making

• Partner with Analytics and SEO teams to monitor product performance, feature adoption, and customer engagement metrics.
• Leverage quantitative and qualitative insights to support prioritization and product recommendations.
• Assist in defining success metrics and measuring outcomes following launches.
• Develop recommendations to improve digital experiences and platform effectiveness.
• Share performance insights and findings with stakeholders to support future planning and prioritization.

Delivery & Operational Excellence

• Coordinate activities across multiple teams to support timely delivery of product initiatives.
• Assist with issue resolution, dependency management, risk tracking, and escalation activities.
• Support testing, validation, and release readiness processes to ensure quality product outcomes.
• Maintain product documentation, requirements, and operational materials.
• Identify opportunities to improve product delivery efficiency and team effectiveness.
• Contribute to Agile best practices and continuous improvement initiatives across delivery teams.

Additional information

This role must sit in the Mission Rock office in San Francisco. This is a hybrid role with on site requirements 3 days a week (Tues-Thurs).

Basic Qualifications

• 2 or more years of work experience with a bachelor's degree or an Advanced Degree (e.g., Master's, MBA, JD, MD, or PhD).

Preferred Qualifications

• 3 or more years of work experience with a bachelor's degree or more than 2 years of work experience with an Advanced Degree (e.g., Master's, MBA, JD, MD).
• 3-7 years of Product Management, Digital Product Management, Business Analysis, or related experience.
• Experience working with websites, CMS platforms (AEM experience preferred), digital products, or customer-facing applications.
• Experience with Agile development methodologies and product delivery processes.
• Experience writing business requirements, user stories, acceptance criteria, and process flows.
• Familiarity with analytics tools and data-informed product decision making.
• Strong communication, collaboration, and stakeholder management skills.
• Ability to manage multiple initiatives and priorities in a fast-paced environment.
• Experience partnering with both technical and non-technical stakeholders.
• Exposure to emerging technologies, including AI-enabled capabilities and digital experience platforms, is a plus.

Pay and benefits

For roles located in the US, the estimated salary range for this position is $110,000.00 to $ 171,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.