Product Marketer, Developer Platform
- Pay
- $160,000 – $200,000 per year
- Location
- San Francisco, CA · On-site
- Job type
- Full-time
- Level
- Mid-level
- Listed
- 22 days ago
Skills & highlights for this role
- product marketing
- go-to-market strategy
- developer marketing
- AI model APIs
Also useful
- community-led growth
- developer tooling
Stated benefits & perks
- Health
- Dental
- Vision
About This Role
We’re looking for a Product Marketer to own go-to-market for fal’s developer platform, from Model APIs for accessing 1,500+ generative media models, to fal Agent for AI-powered creation, fal CLI for building from the terminal, and the products we build next.
You’ll sit at the intersection of product, developers, creators, and community, turning what we ship into products people want to try, build with, and talk about.
Generative media is evolving incredibly fast. The winning developer platform won't just have the best models. It'll make them easy to discover, experiment with, and build into products.
You'll define how developers experience fal, tell the story of what they can build with it, and grow the community building on top of it.
What You’ll Do
- Own positioning, messaging, and GTM for fal’s developer platform, including Model APIs, fal Agent, and fal CLI
- Lead launches for new models, features, APIs, and developer tools
- Grow awareness and adoption across developer and creator communities through social, content, demos, partnerships, and community
- Turn new capabilities into compelling demos, tutorials, guides, workflows, and use cases
- Build a strong product voice across X, LinkedIn, YouTube, developer communities, and emerging channels
- Partner with Creative Engineering to identify trends and rapidly ship demos showing what’s possible with fal
- Develop customer and developer stories showcasing what people are building on fal
- Partner closely with Product and Engineering, bringing market and community insights into roadmap and product decisions
- Work with Growth on SEO/AEO, lifecycle, and product-led growth to turn discovery into active users
- Build relationships with developers, creators, startups, and ecosystem partners and make fal a product people want to talk about
Qualifications/nice-to-haves
- Strong understanding of AI models, APIs, developer tools, and the generative media ecosystem
- Technical enough to use APIs, experiment with models, and work closely with engineers
- Exceptional product storytelling. You can turn a new API, model, or feature into something people immediately want to try
- Strong instincts for social, content, demos, developer marketing, and community-led growth
- Deeply online and tuned into how developers and creators discover and share new AI products
- Comfortable creating things yourself, from writing a launch post to building a demo or publishing a technical guide
- Strong product instincts and curiosity about how developers actually use what we build
- Bias toward shipping, experimentation, and measurable growth
What We Offer at fal
- Interesting and challenging work
- A lot of learning and growth opportunities
- We offer visa sponsorship and will help you relocate to San Francisco.
- Health, dental, and vision insurance (US)
- Regular team events and offsites
Compensation
- $160,000 - $200,000 + equity + comprehensive benefits package
About fal
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
Equal opportunity and legal notices
fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.
From fal's careers page, first listed on Rolev.ai on October 17, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Product Marketer, Developer Platform role at fal, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
See how you fit
Openings from employer career sites are ranked against your whole resume—and searchable inside Claude, ChatGPT, and Cursor via Rolev.ai MCP.
Tailor without inventing
Every change to your resume is checked against your original. New experience goes in only with your yes—zero fabricated claims.
Draft the full kit
Tailored and Full Match resumes, role-specific cover letters, and answers to employer screening questions are prepared in seconds.
1-Click Extension Autofill
The Chrome extension fills the employer's Greenhouse, Workday, Lever, or Ashby form in 1 click. You review it and press Submit.
Similar roles
All Product Marketing Manager jobs- Product Marketing ManagerHoneycomb.io · Remote -
- Product Marketing ManagerBask Health · Remote (US)
- Product Marketing Manager - US RemoteRudderStack · San Francisco, CA · $140k – $160k/yr
- Product Marketing Manager, Launches & Core PlatformTriple Whale · Remote-
- Product Marketing ManagerEvvy · New York City, NY
- Product Marketing Lead, StablecoinsPaxos · Remote -
Common questions
What is the salary for the Product Marketer, Developer Platform role at fal?
The Product Marketer, Developer Platform posting at fal states compensation of $160,000 – $200,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on fal's official career site.
Where is the Product Marketer, Developer Platform job at fal located?
This Product Marketer, Developer Platform position at fal is located in San Francisco, CA (On-site). Always check fal's application page for specific state eligibility or relocation policies.
What qualifications are required for Product Marketer, Developer Platform at fal?
For the Product Marketer, Developer Platform role, fal highlights experience with product marketing, go-to-market strategy, developer marketing, AI model APIs. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Product Marketer, Developer Platform position at fal?
This listing links directly to fal's Ashby application page. You can apply directly on fal's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Ashby application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.