Product Marketing, GTM

About the role

We're seeking a Product Marketing Manager to drive revenue-focused product marketing that directly impacts our go-to-market and revenue success. The role reports to Clay’s Head of Product Marketing and will be foundational in building Clay's Product Marketing function.

You'll have the opportunity to define the discipline, hire and mentor additional team members as Clay grows, and pioneer new approaches to Product Marketing at a fast-growing AI company. The role will work closely with Clay’s Sales, Growth, GTMOps, and Enablement functions, focusing on segment and persona-relevant narratives, sales enablement, funnel optimization, and revenue-driving initiatives across our customer segments.

What You’ll Do

• Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
• Own the sales asset library - Create and maintain the pitch decks, talk tracks, one-pagers, and QBR templates that drive rep performance
• Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
• Enable GTM + CX teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
• Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
• Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
• Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
• Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt
• Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

What You'll Bring

• 5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
• Nice to have: previous experience in sales and/or revenue-facing roles
• Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
• Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
• Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
• Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
• Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
• Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer