Product Marketing Lead

About the Role

Basic Capital is building a new wealth system for everyday Americans. We are doing it by giving people access to capital markets in a radically new way, and we are doing it with taste.

In less than a year since launch, Basic Capital is already becoming a household brand. We have something interesting to say, and a truth to be (well) told.

We are hiring a Product Marketing Lead to help turn Basic Capital into a generational financial services brand. This is not “fintech marketing.” This is storytelling, culture, and distribution, executed with speed and precision.

Build a Generational Brand in Legacy Space

• Join the ranks of one of the most well-regarded Marketing Departments in tech.
• Your job is to relentlessly drive the Basic Capital brand forward as a leading innovator in fintech, and to push well beyond what is expected from a financial services company.
• This is not a role for someone who wants to manage calendars and polish copy.
• This is a role for someone who wants to build a brand people talk about, share, and trust with their financial future.
• You will relentlessly drive the Basic Capital brand forward as a leading innovator in fintech and create a generational financial services brand. With unmatched creativity and freedom push well beyond what is expected from a financial services company.

What You’ll Do

Build a Brand People Actually Care About

• Help shape and scale Basic Capital’s brand voice, tone, and creative identity
• Turn complex financial concepts into simple, compelling narratives
• Create marketing that feels inevitable, modern, and unmistakably Basic Capital

Ship Campaigns Across Channels

• Launch and manage multi-channel campaigns across social, email, partnerships, and IRL
• Build creative that breaks through feeds and conversations
• Execute with speed, taste, and high standards

Tell the Truth (Better Than Anyone Else)

• Translate product truth into stories that drive adoption
• Create content that educates without being boring
• Make the complicated feel clear, exciting, and trustworthy

Operate Like a Builder

• Move fast and iterate. Ship, learn, improve, repeat
• Work cross-functionally with product, design, sales, and leadership
• Bring creative ideas to life with scrappiness and excellence

Who You Are

You are creative, sharp, and relentless.

• You have taste.
• You know what good looks like.
• You can write, edit, ship, and iterate quickly.
• You care about craft, but you care about outcomes more.

You have

• A strong creative point of view and the ability to execute it
• Comfort operating in ambiguity with high ownership
• A bias toward action and shipping
• The ability to balance brand and performance without losing the soul

You want a role where you can build something iconic, not incremental.

Requirements

• Experience launching and managing marketing initiatives end-to-end
• Strong writing and storytelling skills
• Ability to run projects with speed, independence, and attention to detail
• Strong creative instincts across content, campaigns, and distribution
• Comfort working in a fast-moving environment

Bonus Points

• Experience in fintech, consumer finance, investing, or benefits
• Strong social instincts and an understanding of modern distribution
• Experience with brand campaigns, IRL activations, or unconventional marketing
• You’ve helped build a brand people love, not just a product people use