Product Marketing Lead

In Brief

We're a rapidly growing startup on a mission to make healthcare proactive by empowering physicians, nurses, and care team members with real-time data to save lives. As our Product Marketing Lead, you will own how we show up for health system leaders. That covers the sales content that moves deals forward, the messaging behind each new module, and the story we tell customers who are ready to grow with us.

About the Role

This role spans three connected areas of product marketing: sales enablement, module marketing, and customer expansion. You will own all three end to end. Most of your energy will go to enablement, expansion, and module marketing, in that order of urgency as the field and our roadmap demand.

Product marketing is a function we are still building. You will be our dedicated product marketer, so you will set the standards, templates, and systems as much as you follow them. You will decide what gets built next based on what Sales and Client Success tell you is moving deals and renewals. As the team grows, you may have the chance to mentor more junior marketers.

Sales Enablement

Own the core sales content library, including the sales deck, two-pagers, white papers, and collateral that quantify our impact for buyers and customers. Keep it accurate and current as the product and the market change. Work with Sales to learn which pieces move deals forward and which ones don't.

Deal-Specific Content

Build tailored content for late-stage opportunities, such as custom one-pagers and slides. Take a rough brief from a sales rep and return a polished deliverable without a heavy process around you. Be able to point to specific content you built that helped advance or close a deal.

Competitive Intelligence

Maintain competitive intel and battlecards as the market shifts. Keep them current without being asked, so reps never walk into a conversation with outdated information.

Product and Module Marketing

Develop positioning and messaging by module and buyer. Build module deep-dive materials and lead go-to-market for module launches, including palliative care and deterioration.

Customer Expansion

Partner with Client Success on expansion messaging, executive steering committee and QBR materials, and release communications for existing customers. Help customers see the value they are already getting and what more is possible.

Buyer Messaging

Write for the full health system buying committee, including CMOs, CMIOs, CIOs, CFOs, and quality leaders. Translate clinical outcomes and technical capabilities into language that resonates with clinical, operational, and financial stakeholders. Make a business case land with a C-suite, not just a product pitch.

Cross-Functional Partnership

Join deal calls and QBRs. Pull roadmap details from Product proactively, and work with Clinical to keep every claim credible. Surface what is working in the field and feed market and competitive insight back into the business.

What You'll Bring

• 5+ years of product marketing experience in healthcare technology, with direct experience marketing to health system executive buyers
• A bachelor's degree
• A record of building positioning, messaging, enablement, and launch programs that sales teams actually use
• A track record of deal-specific content tied to advanced or closed opportunities
• Experience writing for CMOs, CMIOs, CIOs, CFOs, and quality leaders, and supporting long, multi-stakeholder deals into health systems
• Working knowledge of how enterprise health system deals move, including committee-based buying, clinical validation, IT and security review, and budget cycles
• Exceptional writing that is clear, credible, and evidence-based, with first drafts that need little rework
• Self-direction in a fast-moving startup, including the instinct to spot what is missing and build it without being asked
• Strong partnership habits with Sales, Product, Client Success, and Clinical teams

Nice to Haves

• Product or customer marketing experience with an installed base, including expansion or upsell campaigns
• Familiarity with clinical AI, clinical decision support, or quality and safety improvement
• Experience informally mentoring a more junior marketer

What We Offer

• Medical, Dental & Vision: Coverage through Anthem Blue Cross Blue Shield, including an HSA-eligible option, plus dental and vision through Guardian/VSP. Bayesian covers the majority of your premium and a meaningful share of your dependents' coverage. Enrolled members also get access to One Medical for same-day and 24/7 virtual primary care.
• Life & Disability: Life insurance, short-term disability, and long-term disability, fully company-paid.
• 401(k): A company retirement plan with your choice of investment approach.
• Wellbeing: Free mental health support through Spring Health, plus additional wellness resources including pet care benefits and more.
• Time Off: Generous PTO that grows with tenure, paid sick time, paid holidays, and occasional company-wide self-care days.
• Equity: You'll also receive equity, so you share directly in what we build together.
• Team Retreats: A fully paid annual company retreat to connect with the team in person.
• Equipment: Your choice of Mac hardware, a one-time home office stipend, and ongoing reimbursement for internet and phone costs.
• Team: Marketing
• Reports to: Head of Marketing
• Level: Senior individual contributor

Employment Classification: Full-Time with Benefits

• FLSA Status: Exempt
• Location: Remote - US Only
• Salary: $160,000 - $180,000

• Candidates based in certain high-cost cities may be eligible for a geographic premium.
• Equity: Eligible

Synchronous Hours: 11a-5p ET (8a-2p PT)

This job posting describes the general nature of the role. Employment with Bayesian Health, if offered, is at-will, and duties may evolve over time.