Product Marketing Lead

About the Role

As a Product Marketing Lead, you’ll help shape how our products are understood, valued, and adopted in the market. You’ll turn customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth.

In this highly collaborative role, you’ll work closely with Product, Sales, and Marketing, and Customer Success to bring products to market, strengthen our competitive position, and equip customer-facing teams with the tools they need to succeed. You’ll have the opportunity to influence product strategy, champion the customer perspective and see your work directly contribute to engagement and adoption.

What You’ll Do

Manage Product Launches

• Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics
• Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned
• Define launch tiers and tailor launch activities to the size and strategic importance of each release

Shape Product Positioning and Messaging

• Develop and own positioning, value propositions, and messaging frameworks for each product
• Define target audiences, buyer personas, and key use cases
• Translate technical capabilities into clear, customer-focused benefits

Bring Market and Customer Insights to the Business

• Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions
• Synthesize research into clear insights and recommendations for leadership and cross-functional partners
• Identify market trends, emerging opportunities, and unmet customer needs

Drive Product Adoption

• Partner with Customer Success and Marketing to design onboarding, education, and feature-adoption campaigns
• Identify barriers to adoption and develop strategies to increase usage and customer value
• Create resources such as guides, tutorials, release notes, and customer announcements
• Content Development and Marketing Campaigns
• Create compelling content such as case studies, blog posts, white papers, webinars, and product videos
• Partner with Marketing to plan and execute integrated campaigns that support product goals
• Collaborate with design, content, and demand generation teams to produce high-quality asset

You Bring

• 5+ years of experience in product marketing, product management, marketing, sales enablement or
• Exceptional written and verbal skills, with the ability to make complex ideas clear and engaging
• Experience with market research, competitor analysis, and customer insight gathering
• Proven ability monitoring competitive offerings, positioning, and go-to-market strategies
• A collaborative approach and the ability to build strong relationships across teams
• Experience creating presentations, sales materials, and other marketing content
• Familiarity turning technical product capabilities into customer-focused value propositions
• A strong customer mindset, with the ability to connect business goals to meaningful customer outcomes
• Strong analytical, organizational, and project management skills

Location

This role is open to candidates in the following locations: New York City, NY - Hybrid

• This role is expected to come into the office on a cadence set by the Hiring Manager/Team.
• If you're not based in one of the locations listed above, this role is not a fit, and we cannot accommodate remote work outside these locations.
• Applicants must be authorized to work for any employer in the U.S. DriveWealth does not sponsor or take over sponsorship of an employment visa at this time.

Pay Range

$140,000 - $160,000 USD

Working at Drivewealth

We do our best work when we're in the same room. To maintain the speed our partners expect, our New York, Chicago, and Lithuania teams work in office on a hybrid schedule. We've found that being physically side-by-side is the only way to solve complex problems in real-time and stay truly accountable to the products we ship. When you're here, you're working directly with the people making the decisions.

To support that work, we provide competitive compensation, equity, and a 401(k) match. We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance. Finally, we value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays.

Work Authorization

Applicants must possess the legal right to work in the country where the position is located at the time of application. DriveWealth requires all employees to provide original documentation verifying their work authorization on or before their first day of employment.

For US-based roles: Applicants must be currently authorized to work in the United States on a full-time basis without the need for current or future visa sponsorship. DriveWealth does not provide visa sponsorship or support for employment authorization, including transfers, at this time. Offers of employment are strictly contingent upon an individual’s ability to secure and maintain the legal right to work at the Company.

How We Think About AI

We leverage AI to work smarter and move faster. We seek AI-curious talent who are proactive about using emerging tools to increase signal quality, reduce friction, and improve outcomes to deliver products faster, provide better service to our partners, and to streamline processes. Your ability to leverage our internal tools and technology to drive results is as important to us as your core domain expertise.

Compensation

Pay is generally based on the level, complexity, responsibility, location, and job duties/requirements of the specific position. We then source candidates with the requisite skills, expertise, education, training, and experience. If you are selected for an interview, please feel welcome to speak to a recruiter about our compensation philosophy and other available benefits. This role is eligible for base, bonus, equity, 401(k) match, and heavily subsidized benefits and perks.