Product Marketing Lead

About the Role

Serval is hiring a Product Marketing Lead to own how Serval shows up in the market: how we position the product, how we equip sales to win, and how we translate a fast-moving roadmap into stories buyers care about. You'll sit at the center of product, sales, and marketing, and you'll be a founding voice on the PMM function as it scales.

This is a builder role. You'll set the messaging foundation, run launches, and give the sales team the ammunition to close. If you want a defined playbook handed to you, this isn't the role. If you want to write the playbook, read on.

What You'll Do

• Own positioning and messaging for Serval: the narrative, the value props, and the differentiation against legacy ITSM and other AI point solutions. Make it sharp, make it true, make it repeatable.
• Lead product launches from tiering to GTM plan to execution, coordinating product, sales, and demand gen so releases land with customers and not just in a changelog.
• Build the sales enablement layer: pitch decks, one-pagers, battle cards, demo narratives, objection handling, and competitive intel that reps actually use.
• Become the resident expert on our buyers [IT, security, and ops leaders] and their world: their pain, their alternatives, their buying process. Turn that into messaging that resonates.
• Drive competitive intelligence: track the landscape, build the battle cards, and arm the field to win head-to-head.
• Partner with demand gen and content on campaigns, webinars, and thought leadership that move pipeline, not just impressions.
• Support pricing and packaging work with market and win/loss insight.
• Create customer-facing proof: case studies, ROI narratives, and reference content that make the value undeniable.

What You'll Need

• 7+ years in product marketing, ideally in B2B SaaS sold to technical buyers [IT, security, DevOps, or infrastructure].
• A track record of owning positioning and launches end to end, not just contributing slides to someone else's plan.
• Strong writing. You can take a complex, technical product and make it clear, credible, and compelling to a busy executive.
• Deep comfort partnering with sales. You've built enablement that reps chose to use because it helped them win.
• Analytical instincts: you ground messaging in research, win/loss, and data, and you can tell the difference between a story that sounds good and one that closes.
• Bias to action and comfort with ambiguity. You thrive when the category is undefined and the answer isn't in a template.
• Bonus: experience with ITSM, IT operations, identity/access, security, or AI/agent products.

What We Offer

• Impact: Be a key player in shaping the success of our product and company.
• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.
• Culture: Join a culture that values innovation, ownership, accountability, and fun.