Product Marketing Lead
- Location
- San Francisco, CA · On-site
- Job type
- Full-time
- Level
- Senior
- Experience
- 4+ years
- Education
- Bachelor's degree
- Listed
- 23 days ago
Skills & highlights for this role
- product positioning
- sales enablement
- B2B SaaS go-to-market
Also useful
- AI/ML
- fraud or risk markets
- enterprise sales
Stated benefits & perks
- Medical
- Dental
- Vision
- 401k
- Unlimited pto
What You Bring
- 4-8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
- Exceptional ability to distill complex technical products into crisp positioning and messaging
- Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
- Strong commercial instincts and an understanding of enterprise buying motions
- Ability to work cross-functionally across product, sales, design, and leadership with high ownership
- Excellent writing skills across website copy, decks, case studies, and thought leadership
- Comfort operating in ambiguity and building the function from 0 to 1
- Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
- Bachelor’s degree or equivalent practical experience
What You’ll Do
- Own company and product positioning, messaging, and narrative development
- Lead product launches and bring new capabilities to market with clarity and urgency
- Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
- Develop customer stories, case studies, and proof points that support enterprise sales
- Partner with leadership on category creation and strategic communications
- Conduct market, customer, and competitive research to inform GTM strategy
- Shape website copy, campaign messaging, and other core external-facing materials
Top-tier Benefits
- Platinum medical, dental, and vision coverage
- Unlimited PTO, sick leave, and parental leave
- $100 monthly wellness stipend
- Free lunch and dinner daily
- 401(k) plan
About Variance
At Variance, we are using disruptive technologies to solve some of the digital age’s oldest and most complex problems with safe and effective AI. Our platform helps fraud, Trust & Safety, and Risk & Compliance teams reduce time spent on repetitive manual reviews and investigations, so they can focus on higher-value decisions. We are rapidly growing and already serve some of the largest and fastest-growing social media, online marketplace, and financial services platforms.
We’re looking for a Product Marketing Lead to define how Variance is understood by the market. You will own our positioning, sharpen our messaging, and translate a highly technical product into clear, compelling narratives that resonate with executives, operators, and technical buyers alike. You will work closely with founders, sales, product, and design to shape how we launch products, tell customer stories, and establish Variance as the category leader in AI-powered risk mitigation.
This is an in-person position. Our office is located in San Francisco, CA.
Why Variance
- Category-Defining Product: Work on mission-critical fraud and compliance challenges with cutting-edge AI
- Early and High-Leverage Role: Help define the company narrative and build the product marketing function from the ground up
- Real Market Pull: Variance supports major enterprise customers with large budgets, urgent pain, and significant expansion potential
- Direct Founder Partnership: Work closely with leadership on strategy, launches, and go-to-market execution
From Variance's careers page, first listed on Rolev.ai on October 17, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
Rolev.ai is a job search and application tool for US job seekers. For this Product Marketing Lead role at Variance, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.
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Common questions
Where is the Product Marketing Lead job at Variance located?
This Product Marketing Lead position at Variance is located in San Francisco, CA (On-site). Always check Variance's application page for specific state eligibility or relocation policies.
What qualifications are required for Product Marketing Lead at Variance?
For the Product Marketing Lead role, Variance highlights 4+ years of relevant experience; a bachelor's degree; experience with product positioning, sales enablement, B2B SaaS go-to-market. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Product Marketing Lead position at Variance?
This listing links directly to Variance's Ashby application page. You can apply directly on Variance's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Ashby application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.