Product Marketing Lead, Consumer & Prosumer

About the Role

We’re looking for a senior product marketer to lead how we bring new products and capabilities to consumers and prosumers.

Your first priority will be owning major launches, from understanding the customer and shaping the positioning to coordinating execution and improving results after launch. We ship quickly across products, platforms, and AI models. You’ll turn that pace of innovation into clear stories and compelling reasons for people to try, adopt, and keep using Wispr.

Reporting to our VP of Product Marketing, you’ll work closely with Product, Lab, and our marketing channel leads. This is a hands-on role with substantial ownership. You’ll develop the strategy, write the messaging, make decisions, and bring people together to deliver the work.

What You’ll Do

• Lead major launches from insight through execution. Define the audience, customer problem, positioning, launch strategy, and measures of success. Build the plan, align owners, manage dependencies, and keep the team moving as the product evolves.
• Own positioning and messaging for the products you launch. Turn complex capabilities into clear customer benefits, differentiated stories, and credible proof. Give people a compelling answer to why this product matters to them now.
• Ground decisions in customer understanding. Talk to users, study product behavior and competitors, and partner with Product to understand workflows, motivations, and barriers to adoption. Translate those findings into decisions about who we target and what we say.
• Connect the story across channels. Write core messaging, launch briefs, and landing-page copy. Partner with Creative, Growth, Lifecycle, Social, Creators, and PR to build coordinated campaigns that reach the right people.
• Build strategic alignment between Product and Marketing. Build strong working relationships with product managers and technical teams. Understand what’s shipping, make sound calls when scope changes, and bring customer and market insights back into product decisions.
• Carry launches into sustained adoption. Work with Growth and Lifecycle to test messages and improve the path from discovery to first value and repeat use. Partner with release marketing to carry the launch story into ongoing customer education.
• Make each launch better than the last. Establish practical processes, clear ownership, and useful retrospectives. Use data, customer feedback, and AI tools to improve both the quality of the work and the speed at which it ships.

What We’re Looking for

• Strong consumer instincts: you understand how individuals discover products, decide what’s worth trying, and form new habits.
• Deep customer research skills. You know how to uncover what users need, what motivates them, and what gets in their way. You build a depth of customer understanding that makes you a trusted authority on the user, and translate those insights into sharp positioning and compelling messaging.
• Experience independently leading substantial product launches, including the positioning and messaging as well as cross-functional execution.
• Excellent writing and storytelling judgment. You can make a technical capability understandable, relevant, and memorable without overstating what it does.
• Exceptional organization and follow-through. You anticipate dependencies, surface tradeoffs early, and give partners what they need to move.
• The ability to turn incomplete information into a clear recommendation, test assumptions, and adjust when the evidence changes.
• A hands-on approach. You’re comfortable writing the first draft, interviewing a customer, digging into results, or solving an execution problem yourself.
• Experience moving quickly in a growing company, with high standards and limited structure.

You Might Be a Fit If

• You’ve marketed a consumer product, prosumer tool, or software product that grows through individual adoption.
• You can show how your work changed customer understanding or behavior, and explain your personal contribution.
• You bring experience in productivity software, AI, or product-led growth or strong consumer marketing experience and the ability to learn a technical product deeply.
• You want broad ownership and enjoy both shaping the strategy and doing the work to bring it to market.

Logistics

We sponsor H1B, O1, EB1, L1, STEM OPT, and more. We can't guarantee sponsorship for every role, but if we make you an offer we'll make every reasonable effort, with help from our immigration law firm.

• We strongly encourage you to apply even if you don't meet every qualification.
• The strongest candidates we meet rarely do, so don't exclude yourself prematurely.
• We're rethinking how humans interact with AI, and doing that well demands diversity of perspective and experience.

We're committed to a fair and accessible interview process. If you need any accommodations or adjustments, please let us know.