Product Marketing Lead - CTV
- Pay
- $150,000 – $190,000 per year
- Location
- New York, NY · Hybrid
- Job type
- Full-time
- Level
- Director
- Experience
- 7+ years
- Listed
- 31 days ago
Skills & highlights for this role
- go-to-market strategy
- product marketing
- agency operating models
- omnichannel video activation
Also useful
- DSP ecosystems
- B2B SaaS
Stated benefits & perks
- Health
- Dental
- 401k match
- Pto
About the role
Are you passionate about how CTV, agencies, and omnichannel video are reshaping modern advertising? Join Smartly to define and scale the next phase of our AI-powered platform across CTV and social.
As Smartly expands its omnichannel video and DSP ecosystem, we are looking for a Product Marketing Lead to own a critical growth pillar: leading end-to-end CTV go-to-market across agencies and brand advertisers, and defining and scaling Smartly's global agency value proposition across CTV and social.
This role also operates as a senior leader within Product Marketing, driving high-impact initiatives and elevating GTM standards across the organization. It is a highly strategic, global position at the intersection of video innovation, agency strategy, and enterprise commercialization.
In this role, you will
Own CTV Go-to-Market Across Segments
- Lead the global GTM strategy for Smartly's CTV capabilities across agencies and brand advertisers
- Define positioning, messaging, launches, and adoption strategy across DSP integrations and omnichannel video
- Engage early in product discovery and roadmap planning to ensure CTV investments are grounded in agency and advertiser market needs.
- Define clear adoption, expansion, and revenue targets for CTV initiatives, and drive post-launch accountability across Commercial and Product teams.
- Translate CTV and omnichannel innovation into clear, differentiated market value, connecting Media capabilities with Creative automation and Smartly's broader AI Orchestration vision.
- Own messaging and roadmap communication for CTV initiatives, ensuring clarity, consistency, and commercial relevance across launches and customer touchpoints.
Drive Strategic Leadership Within Product Marketing
- Lead high-priority, cross-functional initiatives within the PMM organization
- Raise the bar on launch rigor, commercial accountability, and GTM excellence
- Mentor and influence across PMM and cross-functional stakeholders
- Contribute to flagship company narratives, major launches, and industry moments
- Step into adjacent strategic initiatives as business priorities evolve
What we're looking for
- 10-14 years of experience, including 7-9+ years in Product Marketing (B2B SaaS / AdTech / MarTech)
- 4-6+ years of deep exposure to CTV, video, DSP ecosystems, and/or agency environments
- Strong fluency in agency operating models and omnichannel video activation workflows
- Proven ownership of multi-solution GTM strategies with measurable adoption and revenue impact
- Strategic product partnership mindset with the ability to influence roadmap and differentiation
- Exceptional storyteller able to translate sophisticated platform capabilities into clear, differentiated value
- Strong commercial orientation with experience defining adoption and revenue metrics
High ownership, executive presence, and comfort operating autonomously in fast-moving environments
What We Offer You
- Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
- Generous healthcare packages & mental health benefits
- 401K plus matching & equity grants for all new Smartlies
- Wellness benefit & learning reimbursement opportunities
- Volunteer time off days & company donation matching opportunities
- And so much more…
The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual's background, expertise, and experience in determining final salary. In addition to annual salary, Smartly's total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.
Salary Range (USD): $150,000 - $190,000
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About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok.
Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard.
Our Diversity, Equity & Inclusion approach is at the heart of it.
From Smartly's careers page, first listed on Rolev.ai on October 10, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
What is the salary for the Product Marketing Lead - CTV role at Smartly?
The Product Marketing Lead - CTV posting at Smartly states compensation of $150,000 – $190,000 per year. It is listed as a full-time position. Final pay may depend on location, experience, and interview evaluation on Smartly's official career site.
Where is the Product Marketing Lead - CTV job at Smartly located?
This Product Marketing Lead - CTV position at Smartly is located in New York, NY (Hybrid). Always check Smartly's application page for specific state eligibility or relocation policies.
What qualifications are required for Product Marketing Lead - CTV at Smartly?
For the Product Marketing Lead - CTV role, Smartly highlights 7+ years of relevant experience; experience with go-to-market strategy, product marketing, agency operating models, omnichannel video activation. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Product Marketing Lead - CTV position at Smartly?
This listing links directly to Smartly's Greenhouse application page. You can apply directly on Smartly's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Greenhouse application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.