Product Marketing Lead (Remote, US)

About the role

Location: Remote US (preference Austin, TX or Boston, MA or Greater DMV)

Team: Marketing

Employment Type: Full-Time, Remote

About the Role

The Product Marketing Lead will build and lead product marketing as a foundational function within VulnCheck's marketing organization, reporting directly to the CMO. This is not a content role - it's a core product marketing function responsible for defining who we sell to, how we position and message our products, how we bring new products to market, and how our field and community understand and communicate our value.

The ideal candidate is technically fluent in cybersecurity and comfortable operating at both the strategic level (ICP definition, positioning frameworks, GTM strategy) and the hands-on level (writing messaging, building enablement, running launches). This role is expected to bring on its first hire within 6-12 months as the function scales.

This is a 100% remote role with preference for candidates located in the Boston, MA, Greater Austin, TX, or the Greater DMV region.

What You'll Do

• ICP & Persona Development: Define and continuously refine VulnCheck's ideal customer profiles and buyer/user personas across our full customer base - enterprise security teams, government and public sector agencies, and other cybersecurity vendors and data partners who license and integrate VulnCheck's intelligence into their own products.
• Positioning & Messaging: Own core product positioning and messaging frameworks that differentiate VulnCheck's exploit intelligence in a crowded vulnerability management and threat intel landscape, including how we position our data as a licensable, integratable asset for partners as well as a platform for direct users. Ensure positioning is understood and used consistently across the company.
• Product Launches & New Product Content: Lead GTM strategy and execution for new product and feature launches, partnering closely with Product to translate technical capabilities into market-ready narratives, launch plans, and supporting assets - including website copy, research reports, and sales collateral.
• Field Enablement: Equip the sales team with the tools, training, battlecards, and content they need to sell effectively across all customer segments - including competitive positioning, objection handling, and use-case/vertical-specific selling assets.
• Community & Industry Engagement: Partner with the community and customers to capture real-world proof points and success stories, and represent VulnCheck's product story at industry events, webinars, and analyst conversations, including flagship security conferences such as Black Hat and DEF CON.
• Analyst Relations: Own the analyst relations program end-to-end - building and managing relationships with industry analysts, coordinating briefings and inquiries, and ensuring VulnCheck's positioning is reflected accurately in analyst coverage.
• Market & Competitive Intelligence: Run continuous competitive analysis and market research across our full competitive landscape to sharpen positioning and inform how we compete.
• Team Building: Build the product marketing function from the ground up - establishing processes and priorities as an initial IC, then hiring and developing a team as scope grows (expected within 6-12 months).

What You'll Bring

• 8+ years of product marketing experience in B2B cybersecurity technology, with meaningful experience in one or more of the following segments: threat intelligence, vulnerability management, attack surface management/CTEM, or EDR/XDR.
• Prior people leadership or a clear track record of being ready to hire and manage within the first year, paired with comfort operating as a hands-on IC in the interim.
• Technical fluency in cybersecurity - comfortable engaging directly with vulnerability data, exploit intelligence concepts, and technical buyers/practitioners. No engineering degree required, but candidates should be able to speak credibly to technical audiences without a Sales Engineer in the room.
• Demonstrated ownership of ICP/persona development and core positioning & messaging at a previous company, not just execution against someone else's framework.
• Facility in positioning and messaging a product to a mixed customer base - including enterprise security buyers, government/public sector, and technical partners who license and integrate data or APIs into their own products (data-as-a-product or OEM-style positioning experience is a strong plus).
• Experience leading product launches end-to-end, from GTM strategy through cross-functional execution with Product and Sales.
• Proven ability to craft messaging that resonates with both technical and executive audiences across VulnCheck's TAM and persona set.
• Strong track record supporting sales teams through enablement tools and field-facing content.
• Excellent written, verbal, and presentation skills.
• Comfort working in a fast-paced, startup environment with a collaborative and hands-on mindset

What We Offer

We believe people do their best work when they feel supported, trusted, and valued. VulnCheck offers benefits designed to meet a wide range of needs and lifestyles:

Benefits and Perks

• Unlimited PTO
• 401k plan with company match
• Comprehensive healthcare coverage
• Generous paid parental leave
• Remote friendly environment with flexibility
• Expense reimbursement for Cell Phone & Internet
• Ongoing professional development, coaching, and learning resources
• Opportunities for career advancement within a fast-growing team