Product Marketing Manager

Alarm.com - Tysons, VA

Alarm.com is looking for a Product Marketing Manager who can move between product, sales, and market strategy. This is a B2B2C role: you'll develop and execute the go-to-market strategy for Alarm.com products, working across a channel serving both commercial and residential customers. You'll need to understand the market landscape in which our partners and their customers operate, translate complex technology into clear, understandable value, and build the tools that help our sales and partners win.

What You'll Do

• Lead go-to-market strategy and execution for key product lines and new product launches across residential and commercial business units
• Develop product positioning, messaging, and sales enablement assets that clearly communicate differentiated value to partner and end-user audiences
• Serve as the internal advocate for customer and partner needs, gathering feedback from partner-facing and end-user-facing teams to inform product development and roadmap priorities.
• Translate market intelligence, buyer insights, and competitive research into sales tools, executive content, and market-facing materials
• Build and maintain launch assets including market briefs, sales playbooks, competitive analyses, and training materials
• Coordinate across teams on launch timelines, milestone ownership, and delivery dates
• Develop insights from data that shape product and marketing strategy

What You Bring

• 2-4 years of product marketing experience, or marketing experience in a technology-focused role
• Demonstrated ability to craft compelling positioning, messaging, and content
• Comfort working in a B2B2C or channel-driven business model. You understand that your audience isn't always the end user.
• Ability to understand technical product specifications and translate them into meaningful benefits for different audiences
• Strong written and verbal communication skills; you can write for a sales rep and a C-suite executive in the same week
• Genuine interest in IoT, SaaS, and connected technology markets
• Ability to manage projects independently from start to finish
• Bachelor's degree required; focus in business, engineering, or a related field is a plus

Additional information

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

Company Info

Alarm.com is the leading platform for intelligently connected properties. Millions of homeowners and businesses rely on Alarm.com 's technology to secure, monitor, and manage their environments from anywhere.

Our comprehensive suite of solutions-including security, video surveillance, access control, active shooter detection, intelligent automation, energy management, and wellness-is delivered exclusively through a trusted network of thousands of professional service providers and commercial integrators across North America and worldwide. Alarm.com 's common stock is traded on Nasdaq under the ticker symbol ALRM.

Alarm.com delivers serious security for serious people.

Company Benefits

• Our total rewards package is designed to support you holistically-in your health, your finances, and your life outside of work.
• The package includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match.
• We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave.
• To complete the package, we also provide company-paid disability and life insurance, all within a collaborative and casual work environment.