Product Marketing Manager

Position Summary

DataSpring is seeking a Product Marketing Manager to execute commercialization program success across our portfolio of provider and member data solutions, including customer-centric positioning and messaging, launches, and sales enablement.

Reporting to the Senior Product Marketing Manager, this role will work across DataSpring's portfolio of provider and member data solutions to translate product capabilities into clear market value, differentiated messaging, effective launches, and commercial success. This role will independently manage assigned product marketing programs and commercialization initiatives while partnering with the Senior Product Marketing Manager on portfolio strategy, market positioning, and cross-functional priorities.

The Product Marketing team serves as the connective layer between Product, Marketing, Growth, and Client Partnership. This role brings our PMM strategy to life: developing messaging and enablement materials, executing go-to-market plans, gathering and translating market insights, and helping ensure DataSpring solutions are effectively understood, adopted, and differentiated in market.

The Product Marketing Manager is a full-time, remote, exempt position and reports to the Senior Product Marketing Manager.

Specific Responsibilities

Product & Solution Commercialization

• Develop and maintain product, solution, and use case positioning and messaging
• Translate product capabilities and regular product updates into compelling value propositions, business outcomes, and audience-appropriate content and communications for clients and users
• Develop and maintain solution narratives that connect customer challenges with DataSpring's offerings
• Contribute to buyer persona development, segmentation, and ideal customer profile refinement
• Partner with Product Management, Client Partnership, and Growth to understand roadmap priorities, customer needs, and solution differentiation

Go-to-Market Planning & Launches

• Support the planning and execution of product, solution, and major release launches
• Support launch activities, including messaging and content development, audience definition and segmentation, enablement planning, readiness coordination, and success metrics
• Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications
• Ensure commercial teams are prepared to communicate new capabilities effectively

Sales & Client Partnership Enablement

• Create and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources, with up-to-date proof points and market positioning
• Create content for, organize, and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams
• Support RFP responses, executive presentations, and strategic account opportunities
• Partner with commercial teams to improve message consistency and sales effectiveness

Market Intelligence & Customer Insights

• Participate in the feedback cycle by gathering and synthesizing insights from clients, prospects, sales teams, customer-facing teams, and industry sources, including market trends, deal dynamics, objections, and buying drivers
• Conduct competitive research and maintain competitive intelligence resources, partnering with the Insights team
• Translate insights into recommendations for positioning, messaging, enablement, and commercialization strategy

Product Marketing Operations

• Maintain core product marketing assets and source-of-truth documentation ensuring alignment with organizational priorities
• Manage proof points, customer evidence, and commercialization materials with regular update cadences
• Support continuous improvement of product marketing processes, frameworks, and best practices
• Participate in implementation and maintenance of AI-enabled tools and workflows
• Document and maintain process guides for recurring PMM workflows

Skills

Required

• Develop product positioning, messaging, and sales enablement materials
• Product launch or commercialization initiative support
• Strong written, verbal, and presentation skills
• Ability to translate complex concepts into simple, compelling business value
• Cross-collaboration with Product, Growth, Marketing, and Client Partnership teams
• Strong project management and organizational skills
• Ability to operate effectively in a fast-paced, evolving environment

Preferred

• Develop customer-facing commercial content and sales enablement programs
• Familiarity with regulated healthcare markets and enterprise purchasing processes
• Experience supporting strategic sales opportunities and RFP responses
• Owning recurring, cadence-driven communications and operational processes

Experience & Education

• 4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field
• Experience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions strongly preferred

What You Get

At DataSpring, you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.

DataSpring offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.