Product Marketing Manager

About the role

The Product Marketing Manager plays a key role in the development of product and competitive positioning, sales collateral, integrated marketing campaigns, and external product communications. You will take the lead on content and communication strategy for sales enablement for our products.

You will help us promote Findhelp through a deep understanding of our target audience: people looking for help, community organizations, and customers. This role will make significant contributions through product definition, competitive positioning, presentations, and thoughtful content creation. You will help shape the voice of the product to grow our users.

What you'll do

• Lead and manage go-to-market strategy and product marketing campaigns that focus on awareness, adoption, usage, and revenue growth.
• Define product positioning, develop key messaging, and create tools that will enable our Sales team to effectively position the product within target markets.
• Act as a liaison between Sales, Marketing, and Engineering to draft technical content appropriate for various audiences and stakeholders.
• Author and assist with internal and external product marketing materials (sales enablement content, website copy, white papers, etc.) that highlight the benefits of our product and support brand consistency.
• Work with Product and Engineering to understand new and updated features, in order to write customer-facing feature documentation
• Identify & track metrics to determine the effectiveness of product marketing activities.
• Conduct market analysis and report on developments in a competitive landscape, help establish product differentiators, and support the RFP process.

Qualifications

• 5+ years marketing and/or sales enablement experience
• Strong written communication (can provide examples)
• Ability to manage multiple projects and deadlines with attention to detail
• Able to adapt to changing project priorities in a fast-paced environment
• Project management mindset with the ability to understand and balance the various stakeholders, technologies, deliverables, and other moving pieces involved in executing a marketing campaign
• Demonstrated experience using modern AI tools to optimize daily tasks, accelerate problem-solving, and scale project impact.
• team player who thrives on "Asking for Help" and leans on the expertise of others to solve problems.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Deeply passionate about the findhelp mission to connect people to help with dignity and ease.
• Passionate about emerging technologies
• A proactive communicator who thrives in an environment of keeping everyone in the know
• Adept at translating complex technical concepts into easily understandable messaging
• Action-oriented and hold your peers and leaders accountable for deliverables
• Collaborative, organized, and analytical

Physical demands and work environment

• This job is based on-site in Austin, TX, Madison, WI.
• This is largely a sedentary role; standard office equipment is used, such as laptops, monitors and headsets, if needed.
• Ability to lift up to 30 pounds.
• Limited travel may be required.

• We value being together: We believe being together enables stronger relationships, collaboration, and culture.
• This position is in office and candidates must be located in Austin, Texas or Madison, Wisconsin.

Perks at Findhelp

• 401k & equity grants
• Fully stocked kitchens across all three office locations
• Onsite gym at our Austin HQ
• Paid parental leave
• Competitive PTO & 10 paid holidays
• Comprehensive Medical, Dental, and Vision insurance with 100% company-paid coverage for employee only coverage
• Dog-friendly office in Austin HQ
• 24/7 access to telemedicine and counseling
• Book Purchasing Program

We're building a diverse, inclusive team

• You're welcome here.
• We want everyone to be able to easily connect to the help they need, and we want our teams to reflect and represent our communities.
• Accommodations are available for applicants with disabilities.

Here are some of the ways we support our staff

• Culture Committee
• Leadership Development Training
• Paid Volunteering Time