Product Marketing Manager

The Opportunity

We're hiring a Product Marketing Manager to sit at the center of how we bring Good Inside to life. This is a true PMM role - but at Good Inside, that means marketing two interconnected products:

• Our digital product (app experience, UX, features, tech functionality)
• Our content product (expert-led written, audio, and video programming that drives real parenting transformation)

This person will sit on the Marketing team and report to the Head of Marketing, while building strong cross-functional relationships with Product Managers, Content Managers, Writers, Creative, Lifecycle, Growth, and Analytics.

Your job is to ensure we tell the right story about what we build, and that every feature, experience, and piece of content lands clearly, compellingly, and strategically in-market.

This is a hybrid role and requires 3 days per week in our Midtown Manhattan office.:

Turn Product Into Story

You'll take what we're building and make it matter. Translate roadmap into clear, compelling messaging that shows parents not just what a feature does, but how it changes their everyday life.

Launch What We Build

Own go-to-market for features, content drops, and big moments. Write the brief. Shape the narrative. Partner across Growth, Lifecycle, Creative, and Social to bring it to life across every channel.

Market Content Like a Product

Our content isn't a library, it's a strategic offering. You'll position series, workshops, and new drops in ways that feel differentiated, urgent, and transformative.

Sharpen the Message

Keep our messaging tight, human, and clear. Eliminate fluff. Strengthen differentiation. Make sure what we promise matches what parents experience inside the product.

Connect the Dots

Work closely with Product, Content, Analytics, Growth, and Creative. Be the bridge between what we build and how we show up in the world.

Who You Are

• 4-6 years of experience in product marketing, content marketing, or growth marketing
• Experience partnering closely with Product teams on feature launches
• Strong messaging and positioning skills - you can turn complexity into clarity
• Comfortable working in fast-moving, ambiguous environments
• Highly organized and proactive - you don't wait to be handed a brief
• Deeply collaborative and low-ego
• Data-informed - you care about performance and iteration
• Excited about building a category-defining consumer brand

Bonus if you

• Have experience in subscription businesses
• Working knowledge of analytics/dashboards like Amplitude or Looker/Omni
• Have worked in content-driven or community-driven products
• Have experience marketing both technology and media/content

What We Offer

• Compensation: Annual salary for this role will be $140k - $155k
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture