Product Marketing Manager

The Opportunity

The Product Marketing Manager at MHK will support product launches, create messaging and content, enable sales teams, gather customer insights, and help drive awareness, engagement, and growth across the customer lifecycle.

This creative, customer-focused, and results-driven Product Marketing Manager will shape compelling positioning, messaging, and go-to-market materials for our healthcare technology solutions. This role will partner closely with Product, Sales, Customer Experience, and Marketing teams, translating product capabilities into clear, compelling value stories for health plans, PBMs, TPAs, and other healthcare stakeholders.

Hybrid: This hybrid role is based in Tampa, FL and requires working in the office at least three days per week.

Position Duties

Product Positioning & Messaging

• Develop clear and compelling product positioning, messaging frameworks, value propositions, and buyer-facing narratives for all MHK solutions.
• Serve as product marketing SME across healthcare technology, care management, quality, compliance and/or health plan operations.
• Ensure consistency of messaging across marketing, sales, and customer communications, and maintain alignment of all product marketing materials with MHK brand voice and business priorities.

Go-to-Market Execution

• Support planning and execution of product launches, feature releases, enhancements, and strategic campaigns.
• Coordinate launch activities across Product, Marketing, Sales, and Customer Experience teams.
• Develop launch assets and communications.

Content Development

• Partner with content and creative teams to produce engaging customer-facing materials.

Sales Enablement

• Create and refine sales enablement assets, pitch decks, solution briefs, web copy, campaign messaging, competitive talking points, and launch materials.
• Translate technical and operational details into concise, audience-specific messaging for executives, clinical teams, operations leaders and sales teams.
• Collaborate with demand generation and content teams to ensure campaign messaging is accurate, relevant and commercially effective.
• Equip sales and customer-facing teams with practical messaging, objection handling, and proof points.

Customer & Market Insights

• Partner with product management to understand roadmap priorities, product functionality, customer needs and market trends.
• Gather and synthesize customer feedback to identify opportunities and challenges.
• Monitor competitors and industry trends to support positioning and product strategy.

Customer Adoption & Engagement

• Collaborate with Customer Experience to support onboarding and feature adoption efforts.
• Help identify opportunities for customer expansion and retention.

Performance Analysis

• Track product marketing performance and campaign effectiveness.
• Measure launch outcomes, adoption metrics, engagement, and pipeline contribution.
• Provide recommendations based on data and customer insights.

Required Qualifications

• 5+ years of experience in product marketing, SaaS marketing, healthcare marketing, or related.
• Strong written and verbal communication skills.
• Ability to simplify technical concepts into customer-focused messaging.
• Experience working cross-functionally with multiple stakeholders.
• Strong organizational and project management skills.
• Healthcare technology experience.

Education Requirement

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Preferred Qualifications

• Experience in healthcare payer, provider, care management, quality, compliance or population health B2B SaaS environments.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Experience supporting product launches and sales enablement initiatives.
• Basic knowledge of customer journey mapping and buyer personas.

Additional Information

Pre-Employment Requirements

All prospective employees must pass a background check and drug screening.

Benefits

At MHK, we support employees with meaningful work, opportunities to grow and benefits designed to promote health, financial security and overall wellbeing. Highlights include:

• Health coverage: Medical, dental and vision plans for full-time employees.
• Retirement: 401(k) with a generous company match.
• Time off: Generous paid time off and holiday policy.
• Benefits eligibility: Benefits begin on the first day of the month following employment.
• Health and wellness: Exercise and health club reimbursement opportunities.
• Dependent care: Monthly dependent care reimbursement opportunities.
• Income protection: Short- and long-term disability coverage.
• Life insurance: Basic term life and AD&D insurance.