Product Marketing Manager

About the position

As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of where customer needs are headed and how Keyfactor can win.

Keyfactor is looking for a Director of Product Marketing to help shape product strategy and drive the market success of our solutions.

Reporting to the Vice President of Product & Customer Marketing, you will lead and develop a team of product marketers and serve as a strategic counterpart to Product and GTM leadership. You will bring customer, market, competitive, and commercial insight into key decisions, sharpen how Keyfactor differentiates, and strengthen how our solutions are positioned within the Keyfactor Trust Control Plane.

This role is for a leader who can move fluently between customer conversations, product and business strategy, technical subject matter, and commercial execution.

Applicants must be legally authorized to work in the United States.

Responsibilities

• Develop and execute product marketing plans for assigned solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.
• Build a deep understanding of customers, buyers, competitors, and market trends through research, customer conversations, win-loss analysis, and partnership with Sales and Customer Success.
• Partner with Product throughout the product development lifecycle, bringing customer and market insight into product decisions and supporting validation, launch readiness, and adoption.
• Develop differentiated positioning and messaging that translates technical capabilities into clear business value, connects our solutions to the Keyfactor Trust Control Plane, and informs high-quality content for buyers and the field.
• Independently plan and execute go-to-market launches for new products, capabilities, and offers, coordinating deliverables, cross-functional stakeholders, field readiness, and post-launch follow-through.
• Create sales tools and deliver enablement that help Sales and Partners lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.
• Partner with Revenue Marketing and Customer Marketing to support acquisition, cross-sell, adoption, and expansion programs with the right audiences, messages, and proof points.
• Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, using the results to recommend improvements.

Skills and Qualifications

• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions.
• Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations.
• Strong writing and storytelling skills, with the ability to make complex technical concepts clear and relevant to both technical practitioners and business decisionmakers.
• Hands-on experience across core product marketing disciplines, including positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership.
• Strong project management skills, with the ability to manage multiple priorities, coordinate cross-functional contributors, and deliver high-quality work on time.
• Analytical and commercially minded, with the ability to use performance data, customer feedback, and market evidence to evaluate results and improve execution.
• Collaborative and proactive, with the ability to build strong relationships across Product, Sales, Marketing, and Customer Success.
• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

• We build teams that continually strive to get better than the day before.
• You will be challenged daily and given opportunities to grow personally and professionally.
• We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn't exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings - followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

• Trust is paramount.
• We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
• Customers are core.
• We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
• Innovation never stops, it only accelerates.
• The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
• We deliver with agility.
• We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
• United by respect.
• Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
• Teams make "it" happen.
• Vision and goals are not individually achievable - they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.