Product Marketing Manager

About the role

To make electronics, you need chips, wafers, transistors, reticles, and... To make these, you must see, test and manufacture them at scale—faster and better than ever before. That's where KLA comes in. Whether you're early in your career or an experienced professional, you'll solve complex challenges, work alongside brilliant minds and help shape the future of technology.

Group/Division

The Semiconductor Products and Customers (Semi PC) business unit designs, builds and sells KLA’s product portfolio to help chip manufacturers meet high-quality standards for technologies like AI, data centers, automotive and electronic devices.

Our inspection, metrology, and analytics systems detect and monitor defects across logic and memory chips, specialty semiconductors, wafers, reticles, advanced packaging, process equipment and materials. We also develop technologies for specialty processes, IC substrates, and PCB manufacturing, including etch and deposition, component inspection, and imaging and analytics.

The Broadband Plasma (BBP) division is the market-leading optical inspection system used by logic, foundry, and memory customers to detect critical defects at advanced nodes. These tools combine broadband plasma technology with unmatched sensitivity and speed to support high-volume manufacturing.

What You'll Do

In this role, you will play a key part in advancing business priorities by delivering high-impact work across your area of expertise.

(Job Responsibilities)

• Lead the development and execution of global product marketing strategies and plans for assigned products, including market analysis, competitive landscape assessment, and customer segmentation.
• Define product positioning, value propositions, and messaging that resonate with target audiences and differentiate KLA's offerings in the market.
• Develop and manage go-to-market plans for new product introductions (NPIs), including launch strategy, content creation, sales enablement, and demand generation activities.
• Create compelling marketing collateral, including presentations, datasheets, white papers, case studies, website content, and sales tools.
• Collaborate closely with product management, engineering, sales, and corporate marketing teams to ensure alignment on product roadmaps, market requirements, and sales enablement needs.
• Conduct market research and analyze industry trends, customer needs, and competitive activities to identify new opportunities and inform product strategy.
• Monitor and analyze product performance, market share, and customer feedback to identify areas for improvement and optimize marketing efforts.
• Represent KLA at industry events, conferences, and customer meetings, delivering presentations and engaging with key stakeholders.
• Mentor and guide junior product marketing team members, fostering their professional development.

(Preferred Qualifications)

• Demonstrated success in developing and executing product marketing strategies that drive significant business results.
• Strong understanding of the semiconductor manufacturing process and KLA's product portfolio is highly desirable.
• Proven ability to translate complex technical concepts into clear, concise, and compelling marketing messages.
• Excellent written and verbal communication skills, with a strong ability to create impactful presentations and collateral.
• Experience in conducting market research, competitive analysis, and customer segmentation.
• Exceptional collaboration, influencing, and leadership skills, with the ability to work effectively across diverse teams and geographies.
• This role requires domestic/international travel to target customer sites, up to 25% of the time.

Minimum Qualifications

Master's Level Degree or work experience of 4 years, Bachelor's Level Degree or work experience of 5 years

Base Pay Range

$138,500.00 - $235,500.00 Annually

Primary Location: USA-CA-Milpitas-KLA

KLA’s total rewards package for employees may also include participation in performance incentive programs and eligibility for additional benefits including but not limited to: medical, dental, vision, life, and other voluntary benefits, 401(K) including company matching, employee stock purchase program (ESPP), student debt assistance, tuition reimbursement program, development and career growth opportunities and programs, financial planning benefits, wellness benefits including an employee assistance program (EAP), paid time off and paid company holidays, and family care and bonding leave.

Interns are eligible for some of the benefits listed. Our pay ranges are determined by role, level, and location. The range displayed reflects the pay for this position in the primary location identified in this posting. Actual pay depends on several factors, including state minimum pay wage rates, location, job-related skills, experience, and relevant education level or training.

We are committed to complying with all applicable federal and state minimum wage requirements where applicable. If applicable, your recruiter can share more about the specific pay range for your preferred location during the hiring process.

Use of AI Statement

At KLA, our interviews seek to understand your individual skills, problem-solving approach and authentic thinking. Use of these tools may interfere with our ability to evaluate your individual qualifications and affect your candidacy. KLA is committed to advancing innovation through responsible AI, and we value candidates who share this mindset.